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Record Setting 5 Billion Political Texts Sent In October 2020

·5 min read

Americans hit with 13 billion political messages leading up to the 2020 presidential election

NEW YORK, Nov. 2, 2020 /PRNewswire/ -- RoboKiller, the app that eliminates unwanted spam calls and texts, reveals over 5 billion political text messages reached Americans in October alone - an 85% increase from September. According to RoboKiller's proprietary political message trends, these estimated totals mark the highest number of political messages sent in a single month on record.

(PRNewsfoto/RoboKiller)
(PRNewsfoto/RoboKiller)

2020 MONTHLY POLITICAL MESSAGE TOTALS


Month

Estimated Republican Texts

Estimated Democrat Texts

Total

Political Texts

January 2020

244,130,290

34,840,489

256,704,967

February 2020

305,294,849

49,730,976

327,066,731

March 2020

382,100,207

71,044,376

417,059,916

April 2020

478,298,046

101,506,993

531,892,751

May 2020

599,034,632

145,108,954

678,705,990

June 2020

350,439,888

120,196,336

470,636,224

July 2020

747,533,492

222,164,300

952,550,431

August 2020

1,215,366,173

623,932,849

1,809,301,773

September 2020

1,869,531,967

912,630,892

2,734,926,097

October 2020

3,284,724,435

1,836,908,384

5,060,050,472

STATE-LEVEL POLITICAL MESSAGE TRENDS, OCTOBER 2020

In October 2020, California, Florida, Texas, New York, and Pennsylvania residents were among the top receivers with a combined 871 million political text messages - 35% of the total messages sent in October 2020.

RoboKiller's October political message trends indicate that both Republican and Democratic parties focused their political text message efforts on swing states and states that had early voting in attempts to influence voter turnout and generate last minute campaign donations.

TOP 10 MOST POLITICALLY TEXT STATES, LAST 30 DAYS


State

Republican Texts

Democrat Texts

Total

California

154,679,458

80,319,413

234,998,871

Texas

162,872,885

56,441,294

219,314,179

New York

122,269,882

61,336,774

183,606,656

Florida

100,205,582

38,793,128

138,998,709

Pennsylvania

63,342,398

30,953,368

94,295,766

Georgia

54,357,011

20,400,832

74,757,843

Illinois

50,815,972

20,987,823

71,803,795

Ohio

50,947,467

19,895,726

70,843,194

New Jersey

47,443,823

21,020,369

68,464,191

North Carolina

40,279,630

19,255,974

59,535,604

What is causing the explosion of political text messages this election season?

The uptick in text messages vs. phone calls in 2020 is reflective of the changing political campaign landscape and how parties and politicians are targeting voters. RoboKiller first identified a shift in June 2020, when political text totals increased by 50% from May 2020 and robocalls decreased 17%. Since then, the number of texts have continued to rise by an average of 30% each month, while political robocall totals remain stagnant.

These trends indicate that political text messaging is playing a critical role in 2020 campaigns, especially when it comes to fundraising. Nearly 80% of the text messages RoboKiller identified included a donation request to campaigns, Super PACs, or third-party fundraising organizations such as WinRed or ActBlue. With COVID-19 limiting in-person campaign tactics such as rallies or door knocking, texting has become one of the primary ways political campaigns are generating funding and voter support for one of the most contentious presidential elections in history.

A list of RoboKiller's top 100 most sent political text messages by political party can be made available upon request.

Are all of these political messages legitimate?

Although phone scammers are always trying to take advantage of highly publicized current events like this presidential election, not all messages are scams - in fact the majority of messages RoboKiller identified in October were sent by politically affiliated organizations. Almost 50% of October 2020 political messages received by RoboKiller customers came from short codes, which are five or six digit phone numbers used by political campaigns to send and receive text messages.

However, a legitimate source does not always mean they are wanted messages or contain factual information. Text messages and robocalls containing misleading information about mail-in voting and political candidates were another pain point for Americans this year. However, in recent months, RoboKiller has found that political texts containing misinformation targeted towards vulnerable voters in specific areas are happening at a lower rate than other election-related messages like donations or election surveys.

RoboKiller is working diligently to identify messages that include misinformation to hold senders accountable. If you're aware of any targeted robocall or text message containing misinformation, RoboKiller may be able to help.

Will these political text messages stop after the polls close on November 3rd?

Given the uncertainty surrounding when America will have a declared winner of the presidential election, RoboKiller predicts political text message volume may continue to stay at elevated levels between the time the polls close on November 3rd and even after the election is over. Though no texts of this nature have yet to be identified, RoboKiller will be monitoring closely to ensure political texts are not misused to incite any action outside of donation requests and voter support following the official poll results.

More information regarding RoboKiller's findings, including state-level data and tips on how Americans can unsubscribe from any unwanted political messages are available upon request.

About RoboKiller:
RoboKiller is one of the top iPhone utility apps in the US, helping users block over 500M telemarketers and robocalls from calling their phones. With over 5 billion robocalls made to US consumers each month, phone spam continues to be the #1 complaint to the FCC, driving hundreds of thousands of RoboKiller app downloads per month. RoboKiller, a Teltech brand, is a division of Mosaic Group, an IAC Company (NASDAQ: IAC).

RoboKiller employs an unbiased, anonymous machine-learning based approach to understand political message trends. The estimates above are based on RoboKiller's proprietary data and user feedback and are for information purposes only. Robocall trends, text trends, and featured data are not a representation of any single political party, person, or organization's campaign efforts.

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SOURCE RoboKiller