OAKBROOK TERRACE, IL--(Marketwired - Aug 21, 2014) - Redbox, America's destination for new-release entertainment, today announced the winners of its Publishers' Awards, recognizing the game industry's top publishers and games of 2013.
"The Redbox Publishers' Awards recognize the publishers that made the most of their relationships with Redbox, engaging the recreational gamers we uniquely reach," said Ryan Calnan, director of video games at Redbox. "When publishers partner with Redbox, our marketing channels generate mass awareness for their titles, which drives trial and subsequent incremental sales."
Full List of Awards and Winners
- Publisher of the Year: Activision
- Title of the Year: Sony Computer Entertainment America's "The Last of Us"
- Best Marketing Campaign of the Year: Square Enix's "Saints Row IV "
- Breakthrough Performance of the Year: Telltale Games' "The Walking Dead"
- Best in Operations: Sony Computer Entertainment America
"Redbox proved to be a vital marketer and channel to trial for recreational gamers. Their massive marketing reach and consumer base maximized sales of our products, including 'Saints Row IV' and 'Thief,'" said Mike Silbowitz, Senior Director of Channel, Interactive and Western Studios Product Marketing, Square Enix, Inc. "We'll continue to partner with Redbox to drive awareness on future titles."
With online reservations, a rent-and-return-anywhere® policy at about 35,000 locations and top games available to rent for $2 a day, Redbox makes discovery and trial easy, convenient and affordable for everyone.
Redbox, a subsidiary of Outerwall Inc. (