RedFox the company's pricing and inventory management tool which was conceptualised and developed in-house by its technology team, was recognised at SBR Technology Excellence Awards 2019 as the most innovative product in its category.
SINGAPORE, June 18, 2019 /PRNewswire/ -- Singapore-based RedDoorz, Southeast Asia's largest and fastest growing technology-driven hotel management company which offers affordable accommodations, received the accolade of "Big Data in Hospitality and Leisure" at the inaugural SBR Technology Excellence Awards, organised by the leading business magazine Singapore Business Review. The award, which honours outstanding contributions for technology innovations, was given as recognition for its proprietary, dynamic pricing and inventory management tool (known as "RedFox"). The tool allows RedDoorz to streamline its revenue optimisation processes while also improving the efficiency of various operational tasks. RedDoorz received the award for its groundbreaking IT solution designed specifically for the ever-evolving hospitality industry.
RedDoorz, who has been growing its footprint aggressively across Indonesia, The Philippines, Singapore and Vietnam, used to have high dependency on manual processes to handle revenue and inventory management which involved manual pricing updates resulting in price disparities and an impact on user experience. With RedFox, RedDoorz was able to achieve real-time distribution of updated prices across OTAs (Online Travel Agents) and direct-to-consumer efforts by delegating computationally-intensive tasks backend processes. This led to an increase in overall profitability and a reduction in operational costs while also improving its hotel partners and team efficiencies. Customer acquisition, retention and partner experience increased as well.
Kunwar Asheesh Saxena, Co-Founder and CTO of RedDoorz, said, "The results of our technology development efforts have shown that RedDoorz has gained immense leverage on its path to bridge the various gaps in the highly fragmented hospitality ecosystem in Southeast Asia. This award validates we're executing well on our vision to embed technology in the company DNA and use it smartly to disrupt the hospitality industry in this region."
The SBR Technology Excellence Awards recognised companies in Singapore with groundbreaking IT products and solutions that have successfully served the changing needs of customers and internal processes. Winners of the Technology Excellence Awards are companies from across industries that have remarkably contributed to transforming businesses through technology.