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Reese's drops free three-cup packs for March Madness. Here's how to score a freebie

Kelly Tyko

Reese’s dropped a sweet surprise in time for March Madness for the four three-seeded colleges – three-cup packs of its peanut butter cups.

The candy brand owned by Hershey's said it was giving away 70,000 packs before tip-off Thursday at Purdue University, Louisiana State University, the University of Houston's and Texas Tech University's campuses.

In a statement, Reese's said statistics show that 3-seed teams have only a 3 percent chance to win the tournament. Reese's said it wanted to turn "the dreaded 3-seed position into a coveted spot."

But regardless of whether you're a college basketball fan, there's still a way to score a free candy.

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Through a contest, Reese's is giving away 4,572 prizes, which are boxes of 40 of the three-packs.

No purchase is necessary. Enter by texting REESES to 604333.

After you text, you'll get a code to enter at www.reesesgoforthree.com.

Three winners will be selected every hour until April 8.

Reese's are traditionally available in two-cup and four-cup packs. The three-cup packs will not be sold in stores.

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Follow Kelly Tyko on Twitter: @KellyTyko

This article originally appeared on USA TODAY: Reese's drops free three-cup packs for March Madness. Here's how to score a freebie