BURLINGTON, Mass., Sept. 20, 2018 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced today that a regional network of hospitals and medical centers has chosen Bridgeline Insights as their website analytics solution.
The customer selected Insights because it presents the data in context of the authoring experience while incorporating native platform data such as form submissions and downloads. The Insights platform provides multiple dashboard views and up to 25 visitor and traffic reports, interactive graphs, charts and dynamic data grids with the ability to easily export data out of the platform.
Bridgeline Insights aligns multichannel marketing efforts with robust dashboarding and reporting capabilities to track and measure overall usage and behavior, demographics and key metrics. This will allow the provider to understand usage and behavior to optimize the site and deliver a very contextual and personalized experience based on the various audience segments derived from user interests, past browser history, geographical location, referral traffic and more.
“Our intuitive Insights offering provides deep insight and visibility of usage and behavior across website properties,” said Ari Kahn, Bridgeline Digital’s CEO. “We’re excited to see how our client uses this actionable data for continuous optimization to drive better results.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
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