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Reputation Management Expert Shares Social Media Lessons Learned from Halloween

JW Maxx Solutions is a leading online reputation management firm that specializes in creating positive media outcomes for growth-oriented companies.

Scottsdale, Arizona -- Reputation management expert JW Maxx Solutions enjoys Halloween. The festive atmosphere, happy children and incredible fall flavors are all things that this reputation management firm enjoys. Interestingly enough, a lot can be learned about effective social media practices from Halloween, and JW Maxx Solutions has compiled a list of the best social media lessons to be learned from this spooky holiday.

1. Go with the trends Just like with social media, Halloween costumes follow the latest trends. During the presidential race of 2012 between Mitt Romney and President Barack Obama, there were countless kids and adults that donned masks with these political leaders` likenesses. For this Halloween, JW Maxx Solutions expects that there will be many more costumes of characters and people who are trending in the news right now, especially of Miley Cyrus, the cast from Anchorman, the cast from the Hangover movies, and much more. The most popular costumes tend to be those that are the most newsworthy and the most talked about, much as the best social media postings and blog posts center around current events and trending news. The more people are looking up information about these topics, the more likely it is that the post will show up in their social media feeds.

2. Don`t skimp on the candy No one wants to go to a house where there`s only one piece of dollar-store bought candy: kids want their favorite candies and a lot of it. This goes the same for any content that is posted on social media, blogs or press releases: don`t skimp on quantity or quality. Reputation management expert JW Maxx Solutions knows that content that is rich in keywords and rich in quality is more likely to be read than something that is a lot of fluff or has no kind of optimization or targeted keywords.

3. Stand out from the crowd The best costumes are always the ones that are the most memorable, the most creative and the most clever. This goes for social media as well. The more creative the post is, the more engaging the content is, and the more visually-oriented the postings are, the better they will do online.

"You want your content to stand out from the competition," said reputation expert and CEO of JW Maxx Solutions, Walter Halicki. "Try several different strategies in order to find out what works the best for you and your company."

JW Maxx Solutions wishes that all trick-or-treaters have a safe and fun holiday. For more information about the online reputation management services that JW Maxx Solutions offers, visit http://www.jwmaxxsolutions.com.

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Source: JW Maxx Solutions via Thomson Reuters ONE