JW Maxx Solutions, a frontrunner in social media and online reputation management, is providing this list of tips for businesses to get the most out of their Facebook Advertising campaigns.
Scottsdale, Arizona - The reputation management specialists at JW Maxx Solutions are revealing top strategies to effectively target business advertising on Facebook fan pages. By reading these quick tips, businesses can learn more about effectively connecting with their target audiences around the globe in order to increase traffic to their page as well as to boost sales.
1. Locate potential customers
When creating a new Facebook advertisement, the online reputation management experts at JW Maxx Solutions recommend considering the locations of potential customers first. Aim to target clients in certain countries, states and cities where the business`s product or service is most likely to be utilized. For example, if a company sold snow blowers, they would target people who lived in snowy areas, not people who lived in tropical climates where there is no snow.
2. Dig into Demographics
Online reputation expert JW Maxx Solutions advises seeking out customers in the age groups that will be most interested in a company`s products or services. While many products can easily be marketed to all age groups, there are some that would be of more value to the younger population or conversely to an older population. Also be sure to take in account a person`s gender depending upon the product being offered. Be sure to take into account the analytics provided through Facebook when deciding which demographics to target.
3. Determine Audience Interests
Accurate interest targeting allows Facebook advertisers to delineate the correct group to focus on through these people`s pursuits, activities, career, education and hobbies. In this way, a business can use the terminology individuals have chosen to place on their Facebook timelines as a way to target potential customers.
4. Consider Categories
Develop Facebook content to aim at the intended readership or customers through broad category research. This way, a message will be geared to those who have liked pages relevant to that particular category. For example, if a business sold camping equipment, a great category to target would be "the outdoors."
By following these tips, a business of any size can increase ROI on advertising dollars, according to the reputation management specialists at JW Maxx Solutions. For more information in regards to the online reputation management services offered by JW Maxx Solutions, visit www.jwmaxxsolutions.com.
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Source: JW Maxx Solutions via GlobeNewswire