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Resolute Forest Products Arm Unveils Green Heritage Line

Zacks Equity Research

Business arm of Resolute Forest Products Inc. RFP, Atlas Tissue, recently rolled out the Green Heritage branded recycled tissue products for consumers of the at-home market. The move is sync with the company’s innovation growth trajectory and is anticipated to boost its competency in the industry.

Over the last one month, Resolute Forest Products’ shares yielded a return of 2.13%, as against the loss of 3.49% incurred by the Zacks categorized Paper & Related Products industry.

Inside the Headlines

“Soft on you, Easy on the planet” is the marketing slogan used by Atlas Tissue for the Green Heritage recycled products line. Per the company, this brand would be offering high-quality recycled products to all environmentally conscious consumers. These products would have distinct qualities such as being “septic-safe” and “additive-free”. The products of the Green Heritage brand are produced with recycled pulp from the company’s Fairmont mill in West Virginia.

The company noted that it has a precise control over the entire production system of the recycled Green Heritage products, guaranteeing consistent quality and cost-competitiveness. At the same time, it promises high flexibility and customization options for the end users.  

Per the company, third-party testing results have confirmed that the bath tissue of Green Heritage products is thicker, brighter and stronger than the leading recycled bath tissues offered by many other similar companies in the market.

Bottom Line

Resolute Forest Products manufactures a diverse range of forest products, including newsprint, commercial printing papers, market pulp and wood products. The company owns or operates pulp and paper mills, wood products facilities, located primarily in the U.S., Canada and South Korea. New product innovation investments are likely to bolster the company’s revenues in the quarters ahead. However, it should be noted that Resolute Forest Products conducts its business in a highly competitive market. Sappi Limited SPPJY, Svenska Cellulosa Aktiebolaget SCA SVCBY and UPM-Kymmene Oyj UPMKY are some major business rivals of the company. Stiff industry rivalry always exposes the company to risks of market share loss.

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