A soaring, convivial spot, the Optimist has a hopping oyster bar shaped like a surfboard, a first-rate cocktail program, and seafood cooked with old-school expertise over a wood fire.
Start with the grandness of the space - its inspiration taken from a vintage photo of a seafood plant in Savannah. The main dining room, with a white wooden ceiling trussed with steel rods and a wall of wine and spirits behind a waxed-steel bar counter, seats 180, with booths covered in a gold wet-suit fabric. Every table is taken every night.
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Eating is a necessity that nearly everyone enjoys, and going out for a meal with family and friends tends to make the experience even more enjoyable. However, when the recession impacted the economy, restaurants took a hit as people scaled back on luxuries. Some segments saw more losses than others, as the wants of consumers changed with the times.
Casual and Family Dining on the Decline
Diners are as American as apple pie, yet their popularity is waning with today's consumers. Once beloved for their heaping servings of comfort food, casual and family dining establishments are seeing a decrease in revenue as they struggle to keep up with patrons' demands for healthy, fresh, made-from-scratch meals. Even fast food restaurants are healthifying themselves because of this trend. According to food industry research firm Technomic, diners saw sales dip 5 to 25% from 2007 to 2011, while other restaurant segments remained flat.
Big Boy, a diner chain known for its double-decker hamburgers, lost nearly $400 million in revenues in the span of 10 years. In 2011, there were 140 Big Boys in the United States, down from 405 in 2001. The Country Kitchen chain has shut down 79% of its locations and seen sales decline 82%. More than half of the Ponderosa and Bonanza steakhouses in the United States were closed by 2012. Established brands like Olive Garden, Red Lobster and Longhorn Steakhouse have seen negative growth since the fourth quarter of 2012. Irish-pub theme restaurant Bennigan's is one of the worst horror stories in this segment. It has seen sales decline 89%, and 247 locations have been shut down. As of the end of 2012, there are only 33 Bennigan's left in the country.
Buffets and Cafeterias Shutting Down
All-you-can eat is a great deal for the pocketbook, but it's not so great for the waistline. Buffets and cafeteria-style restaurants that pride themselves on variety and large portions are falling behind as consumers become more health conscious. These types of restaurants are popular with senior citizens who often have limited budgets. The Piccadilly cafeteria chain that specializes in Southern favorites like fried chicken, catfish, macaroni and cheese, and sweet potatoes, filed for bankruptcy in September 2012. Buffets, Inc., filed for Chapter 11 bankruptcy protection in January 2012. The company, which owns the Old Country Buffet, Ryan's, Home Town Buffet, Fire Mountain, Country Buffet and Granny's Buffet brands, shut down 16% of its restaurants. The corporation has since exited Chapter 11 and has hired a new chief executive, new chief marketing officer and new director of consumer insights in hopes of bringing its dying franchises back to life.
New Trends Emerging
Traditional casual and family restaurants are losing their customers to "fast casual" establishments, such as Panera Bread and Chipotle, and to specialty eateries that appeal to the millennial generation. The group, born between 1980 and 2000, eats out more than the rest of the population and will pay more to go to restaurants that offer gourmet-style food, high-quality beers and liquor, and that cater to socializing.
Darden Restaurants, which owns Olive Garden, Red Lobster and Longhorn Steakhouse, has responded to the trend with new restaurant franchises like Yard House, which prides itself on a large draft beer menu, American-fusion cuisine and a lively atmosphere punctuated with classic rock music and flat-screen TVs playing sporting events and news broadcasts. These updated chains have seen sales growth since the third quarter of 2012, while revenues at older Darden chains have been in the red.
Ground Round Grill & Bar, a casual dining chain founded in 1969, survived bankruptcy and revamped its image with a new interior and exterior design, and a sports lounge theme. The brand hopes to open 40 new locations by 2015, including onsite locations at places like airports. Restaurants like Red Robin, Pizza Inn, Shoney's and Sbarro are other chains that are rolling out new concepts to embrace the modern fast-casual market.
The Bottom Line
Consumers are pickier than ever with their dollars, and restaurants that want to survive need to pay attention to a new generation of customers who want a high-quality, contemporary and healthy dining experience at an affordable price.
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