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Revlon recruits A$AP Ferg for new beauty campaign

Revlon Steps Out of Line with Mette x A$AP Ferg

A$AP Ferg and Revlon have teamed up for a big beauty moment.

The hip-hop artist and the cosmetics giant have unveiled ‘Step Out of Line,' a new campaign comprising a short film that features the rapper's new track "Wam," and the new Revlon ‘So Fierce' Vinyl Liner and Mascara. The campaign is the latest to fall under the brand's ‘Live Boldly' ethos.

A$AP Ferg makes an appearance in the three-minute film, which also stars the Revlon Brand Ambassador Mette Towley, the dancer and model Alton Mason, the model and stylist Dara Allen, the singer-songwriter Ama Lou and the skateboarders Tyshawn Jones, Beatrice Domond and Emmanuel Henry Barco.

"I love any opportunity to celebrate women which is exactly what I get to do with Revlon's "Step Out of Line" campaign," says A$AP Ferg. "We share a vision, I'm not afraid to live boldly and Revlon encourages women to do the same."

"Step Out of Line encourages women to hold nothing back and take a stance for what they believe in -- and realize their potential with confidence, strength and optimism," added Silvia Galfo, Revlon Global Brand President.

Revlon has been doubling down on big-name collaborations of late, having partnered up with the supermodel Ashley Graham back in April to launch a second joint lip kit, and recruiting stars such as Gal Gadot and Adwoa Aboah to appear in various campaigns.

To watch Step Out of Line, see https://youtu.be/JnGOU9oCzM8