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Rihanna fans are obsessed with her new body positive Iingerie line: ‘I’ve never felt so represented in my life’

Rihanna and Slick Woods at the Savage x Fenty launch in Brooklyn, NY. (Photo: Getty)

Rihanna exceeded expectations with her ultra-inclusive beauty line last year. And the singer is continuing to send a message of acceptance and body positivity with her next project: Iingerie.

On Thursday night, Rihanna marked the debut of her Savage x Fenty with a warehouse party in Brooklyn, New York. The singer herself made an appearance while guests ate Shake Shack burgers and bought teddys, brαs, underweαr, and silk pajamas.

Savage x Fenty is Rihanna’s latest foray into the fashion business following the international success of her Fenty Puma and Fenty Beauty collections. “There are really no rules with Iingerie,” explained Rihanna in a press release. “Cute and edgy can live in the same collection. The line dares you to try something new while completely remaining authentic to yourself.”

Model poses in satin PJ set for Savage x Fenty. (Photo: Getty)

Savage X launches with 90 styles and 36 sizes, ranging from 32A – 44DD in bras, and XS-3X in undies and sleepwear. Prices range between $18-$99, making the entire collection under $100. Style and inclusivity were key points to the Iingerie line, as well as attitude and confidence. “It was important to me to push the boundaries, but also create a line that women can see themselves in,” Rihanna says. “I want to make people look and feel good, and have fun playing around with different styles.” 

Model poses in blush pink bra and panty for Savage x Fenty. (Photo: courtesy of Savage x Fenty)

Anticipation for the collection was felt around the globe as Riri teased the launch at the end of April with a few provocative Instagram posts. And then when the select group actually got their hands on the goods, the hype elevated even more.

So then on Friday, when the online shop opened its digital doors, people quickly flocked to the site to buy Riri’s assortment of  lacy bras, panties, bodysuits, corsets, and more. Fans took to social media to express their excitement.




However, some customers were frustrated with the long wait times to shop, while others expressed disappointment with the sizing not being as inclusive as one had hoped. This sentiment was shared between both petite women looking for smaller bra sizes in 30A as well as curvier women searching for bra sizes larger than DD.





Considering this is Rihanna’s first foray into Iingerie, the artist-turned-designer has plans to continue to expand her collection and hopefully, expand its sizing even more to replicate the success of her Fenty Beauty line.

Head to savagex.com now to shop Rihanna’s full collection, with the exception of a few sold out items, like the black lace teddy. So don’t wait too long.

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