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Robot manicure shakes up multibillion dollar nail industry

Robotics is revolutionizing how we live our everyday lives — including how we get our nails done.

Clockwork, the company behind the first manicure robot, recently reached a deal with Target (TGT) to include its robots in six U.S. locations, including stores in Texas, California, and Minnesota.

Clockwork’s manicure robot is the first of its kind, using AI and 3D technology to calculate the size and shape of the user’s nails. As if that wasn't cool enough, the bot will also paint them in under 10 minutes.

The partnership is a win for Target and its shoppers, according to former Toys ‘R’ Us CEO and retail consultant Jerry Storch. Storch told Yahoo Finance retailers need to place a bigger emphasis on the customer experience in order to increase store traffic and succeed.

“The more fun added to the store environment, the better it is."Storch said. "I applaud Target for doing it. This is something clever and fun.”

Clockwork's manicure robot at a Target store in Chaska, MN.
Clockwork's manicure robot at a Target store in Chaska, MN. (Source: Clockwork)

According to Boston Consulting Group, all professional services robots, including manicure bots, will see exponential growth in the coming years, reaching $170 billion by 2030. And as industries adapt to new technology, retailers are quick to incorporate robots and artificial intelligence inside stores. Clockwork CEO Renuka Apte told Yahoo Finance that demand for the machine is ‘very strong’ and requests for the robot are coming from all over the world.

“We’re pushing tens of thousands of partnership requests at this point,” Apte said. “Most of the contracts we're signing today are for next year… We are backed up due to very strong demand.” Apte wouldn't disclose the cost of the manicure-bots.

“From dentists to retail — everyone is saying this makes sense in our location,” Apt added. “Our rule of thumb has always been to be where people already are, and where they're spending most of their time.”

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