Suite of services designed to help EDOs excel in the digital world
MONTREAL, September 21, 2021--(BUSINESS WIRE)--ROI Research on Investment (ROI), an award-winning global authority on investment attraction and lead generation services for economic development organizations ("EDOs"), announced the launch of ROI Digital Labs, a suite of digital marketing solutions designed specifically for the economic development community.
ROI Digital Labs will enable EDOs to harness the power of digital marketing to enhance their brand equity, storytelling, as well as intensify workforce and investment attraction efforts. This newly created service is comprised of six major pillars: Strategic Planning, Content Creation, Paid Search & Social Media Advertising, Lead Nurturing, Marketing Automation, and Online Event Promotion & Management.
"We’re absolutely thrilled about the launch of ROI Digital Labs," said Steven Jast, Founder & President of ROI. "The digital world holds tremendous potential for all EDOs to excel in every facet of their missions. ROI Digital Labs is a natural extension of our company’s mission and DNA which is to work with EDOs to achieve their strategic objectives."
Digitization is continuing to change the economic development landscape bringing with it innovative and creative ways to engage with potential investors, talent, and stakeholders. Jast continues, "Digital and social strategies should be an important facet of every Economic Developer’s plan. However, our industry is not like the B2B or B2C space. ROI Digital Labs leverages our 20+ experience in Economic Development to build comprehensive and bespoke digital marketing strategies designed for the real-life needs of economic development professionals."
Ryan Frankel, Managing Director of ROI added: "ROI is constantly evolving to best serve our clients. The launch of ROI Digital Labs clearly fills an important void in our market space, and we are excited to add this service as part of our investment attraction suite of services."
About ROI Research on Investment & ROI Digital Labs
ROI Digital Labs is a division of ROI Research on Investment, an award-winning global authority on investment attraction, cluster growth analysis, benchmark assessments, lead generation, and digital marketing for EDOs. The team is comprised of economic development experts including certified Research Associates, Digital Marketing Specialists, International In-market Representatives, Data scientists, and Economists dedicated to building economic prosperity for our clients. Founded in 2002, ROI has worked with over 450 EDOs from around the world.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210921005877/en/
Miriam Glassman, Marketing Director