U.S. markets closed
  • S&P Futures

    4,008.75
    +5.50 (+0.14%)
     
  • Dow Futures

    34,040.00
    +54.00 (+0.16%)
     
  • Nasdaq Futures

    11,817.00
    +11.25 (+0.10%)
     
  • Russell 2000 Futures

    1,844.70
    +2.80 (+0.15%)
     
  • Crude Oil

    77.43
    +0.50 (+0.65%)
     
  • Gold

    1,785.80
    +4.50 (+0.25%)
     
  • Silver

    22.56
    +0.14 (+0.62%)
     
  • EUR/USD

    1.0496
    -0.0001 (-0.01%)
     
  • 10-Yr Bond

    3.5990
    +0.0930 (+2.65%)
     
  • Vix

    20.75
    +1.69 (+8.87%)
     
  • GBP/USD

    1.2201
    +0.0007 (+0.06%)
     
  • USD/JPY

    136.8810
    +0.1960 (+0.14%)
     
  • BTC-USD

    16,992.79
    -221.05 (-1.28%)
     
  • CMC Crypto 200

    401.40
    -9.81 (-2.39%)
     
  • FTSE 100

    7,567.54
    +11.31 (+0.15%)
     
  • Nikkei 225

    27,912.57
    +92.17 (+0.33%)
     

Roku Reaches Out To Nielsen To Track Viewership As More Consumers Shift To Streaming

  • Nielsen N.V. (NYSE: NLSN) announced that Roku, Inc (NASDAQ: ROKU) will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings.

  • Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.

  • OneView, Roku's ad platform built for TV streaming, is directly integrated with Nielsen's measurement solution, enabling person-level measurement of ad campaigns on the Roku platform.

  • Nielsen Four-Screen Ad Deduplication will enable a consistent, comparable, and deduplicated view of the channels and platforms audiences consume across screens.

  • As consumers spend more time streaming, marketers diversify their media investments and continue shifting more dollars to TV streaming than ever before.

  • Recently, Roku roped in Fox Corp (NASDAQ: FOX) Fox Entertainment CEO As Roku Media President.

  • The streaming companies ranging from Netflix Inc (NASDAQ: NFLX) to Roku, battled subscriber losses on pandemic recovery and macro headwinds.

  • Price Action: ROKU shares traded lower by 9.08% at $55.56 on the last check Thursday.

See more from Benzinga

Don't miss real-time alerts on your stocks - join Benzinga Pro for free! Try the tool that will help you invest smarter, faster, and better.

© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.