JCPenney has hired former Abercrombie & Fitch exec Brandon Tonniges to be its new director of visual merchandising, Sapna Maheshwari at Bloomberg reports.
Tonniges was formerly a VP at Abercombie's brand senses division, which runs the creative side of the store experience.
Three members of JCPenney's C-suite, all hired since CEO Ron Johnson took over, are veterans of the teen retailer.
At JCPenney, Tonniges will be helping develop the store layout and design.
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