As more Internet companies are expanding to financial field worldwide, coming with platforms and applications with excellent user experience (UX). User experience in financial field is a global pain point currently, which is a key factor to acquire and retain traders/investors. However, very few of the institutions have managed to improve it and even not well prepared for the challenge, lack of a compound team from Financial system, Internet technology, API and User experience design background.
To date, Fintech company RootAnt (www.rootant.com) remains one of the only companies to help financial institutions to improve user experience in the world, namely Asia and China. RootAnt has solidified itself as a key player in China, focusing on user experience through its diverse product suite. In particular, its better experience financial platform is a deep suite of fully integrated, back-end, middleware and front-end services and applications, connecting with APIs. All products and services of RootAnt are designed based on trader/investor life cycle and enhance the user experience.
RootAnt now have 4 vertical solutions: Brokerage, Asset Investment, Wealth management and Digital assets. Facing the demand worldwide, RootAnt expand globally, cooperating with clients in China, US, UK, Japan, Singapore, Spain, Abu Dhabi, Israel, South Africa...
Key user experiences for financial field:
- User-friendly and easy to use
- Cross-platform: Web desktop/mobile, iOS, Android and Win/Mac install software.
- One account cross systems
- Personalized service
Besides consultation and customization service, RootAnt provide financial institution with a SaaS platform with 4 core modules: Trading/Investing platform front-end, Account management, CRM/CEM and Affiliate system. RootAnt has two deployment options: in the cloud or local. For higher security reason, clients could choose private data center to deploy.
RootAnt also provide KYC aggregator for real-time identity and credit data verification and NEWS aggregator for personalized news service with analyzed and visualized news data.
The company plans to launch their game interface demo trading platform next month, helping to acquire young generation.
Incorporated in Shanghai, RootAnt provide global financial institutions with cross-platform, easy to use and user- friendly investing platform, and products & services that improve investors experience.