Rovi expands Advanced TV advertising footprint in Europe

Rovi (ROVI) announced Sony (SNE) has become the latest manufacturer to use the Rovi Advertising Network to monetize its connected TV platforms in Europe. In collaboration with Rovi, Sony is enabling brands and agencies advertising in the UK, Germany, and Italy to engage consumers by delivering high-impact campaigns as part of the content discovery experience on its connected TVs and Blu-ray Disc players. Sony becomes the most recent consumer electronics maker in Europe to join the Rovi Ad Network, which represents the largest Smart TV Ad footprint in the region and includes connected devices from nearly all leading manufacturers. In addition to supporting Sony in Europe, Rovi enables and sells advertising space on Sony BRAVIA TVs and select Blu-ray players in North America, where it has produced, delivered, and measured hundreds of campaigns for a wide assortment of conventional and entertainment brands.