The net firm played an April 1 prank with a TLD trick ending in .google.
"Sometimes it's important to reflect," remarked Google's Twitter account, kicking off a day of levity and cunning across the web.
Using its own Top Level Domain, all-comers were invited to visit com.google instead of the usual google.com.
The layout is recognizable but everything's in mirror mode, from search box to corporate graphic, typing and beyond.
That's just the tip of the iceberg, as the internet giant's various branches rolled out their own variations on the theme, including a game of Pac-Man that runs on Google Maps, and a hands-free keyboard integrated into a paper party horn.