Salesforce has introduced IoT Cloud Explorer Edition, a new service that will allow sales, marketing, and support personnel to use and maintain IoT devices, according to Geekwire.
The new cloud service will offer information on how customers use IoT products that will let companies refine the way they approach service to connected businesses and improve their pitches for new clients in those industries.
The main impetus behind the introduction of IoT Cloud Explorer Edition is to give workers without technical or coding experience the opportunity to manage and analyze IoT devices. The service offers graphics-based tools that workers can use to design routines using IoT devices, so for example, a company that generates power from solar panels can let employees tasked with selling service or maintaining relationships get regular, real-time reports on power generation and delivery. This can let them provide better service to support the company’s business and drive revenue growth.
Integrating devices and services with all aspects of a company’s business will be a key part of the continued growth of the IoT. One of the biggest problems many companies encounter is taking the data they generate and turning it into a useful product, both internally and externally. Difficulty with sales and marketing is an issue for companies offering IoT-based services, with 37% of executives highlighting that as a challenge, according to exclusive data from BI Intelligence. By opening up access to data within a company and allowing sales personnel direct access to data streams, they’ll be able to more effectively leverage the resources at their disposal to bring in new clients and expand services for existing ones, boosting revenue. Salesforce is a key tool for sales and marketing teams at many companies, and having access to IoT data will allow it to be even more closely integrated into everyday processes and let Salesforce occupy an even larger role in sales team’s day-to-day lives.
The Internet of Things (IoT) is disrupting businesses, governments, and consumers and transforming how they interact with the world. Companies are going to spend almost $5 trillion on the IoT in the next five years — and the proliferation of connected devices and massive increase in data has started an analytical revolution.
To gain insight into this emerging trend, BI Intelligence conducted an exclusive Global IoT Executive Survey on the impact of the IoT on companies around the world. The study included over 500 respondents from a wide array of industries, including manufacturing, technology, and finance, with significant numbers of C-suite and director-level respondents.
Peter Newman, research analyst for BI Intelligence, Business Insider's premium research service, has conducted an exclusive study with in-depth research into the field and created a detailed report on the IoT that:
- Provides a primer on the basics of the IoT ecosystem
- Offers forecasts for the IoT moving forward and highlights areas of interest in the coming years
- Looks at who is and is not adopting the IoT, and why
- Highlights drivers and challenges facing companies implementing IoT solutions
To get the full report, subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND more than 250 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. >> Learn More Now
You can also purchase the report and download it immediately from our research store.
More From Business Insider