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Samsung Market Share Growth Outpacing Apple: comScore

Paul Ausick

For the three months ending in October, Apple Inc. (AAPL) grew its share of the U.S. smartphone market by 0.2% compared with the three month period ending in July, from 40.4% to 40.6%. At the same time, Samsung Electronics grew its share of the smartphone market by 1.3%, from 24.1% to 25.4%. Fully two-thirds of all smartphone sales in the U.S. are made by these two companies.

The data comes from the latest report on the U.S. smartphone market from comScore Inc. (SCOR).

On the operating system front, the Android platform from Google Inc. (GOOG) extended its share in the period, growing by 0.4% from 51.8% to 52.2%. Apple’s iOS gained 0.2%, in the same proportion as its hardware growth. The Windows platform from Microsoft Corp. (MSFT) gained 0.2% as well, growing from 3% to 3.2%. Blackberry Ltd. (BBRY) lost 0.7% falling from 4.3% to 3.6%.

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The mobile sites with the greatest reach belong to Google, followed by Facebook Inc. (FB). Facebook’s mobile app reaches nearly 76% of all smartphone users and its Instagram app has a reach of 25.5%. Of the top ten smartphone apps measured by reach, Google holds five spots.

That Apple’s launch of the iPhone 5S and 5C in September didn’t move the needle as much for the company as we might have expected. The likely reason for that is that the lower priced phones from Samsung are attracting new smartphone subscribers while the relatively higher priced iPhones are replacing earlier Apple models.

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