BERLIN (AP) -- Samsung has unveiled a highly anticipated digital wristwatch at least weeks ahead of a similar product expected from rival Apple. The so-called smartwatch is what some technology analysts believe could become this year's must-have holiday gift.
Samsung unveiled the Galaxy Gear on Wednesday in Berlin ahead of the annual IFA consumer electronics show.
Samsung says the Gear can act as an extension to a smartphone by discreetly alerting users to incoming messages and calls on its display screen, which measures 1.63 inches diagonally.
Users can even make calls, secret agent-style without getting out their phone.
The Gear also sports a basic camera and works with popular social media and fitness apps such as Twitter and RunKeeper.
The Android-powered device starts shipping in most countries Sept. 25 starting at $299.