The San Antonio Spurs will team up with Selena Quintanilla’s estate to honor the late “Queen of Cumbia” singer in the NBA’s first-ever Selena Night. The celebratory event will coincide with the Spurs’ game against the Golden State Warriors, which will take place at the AT&T Center nearly two weeks before the singer’s birthday.
“Having the Spurs reach out with this amazing idea to honor Selena was exciting to say the least,” said Suzette Quintanilla, CEO of Q Productions and sister to the fallen star. “I have been to Spurs games and have witnessed first-hand how Spurs fans get pumped up and love to sing along and dance when they hear our music. It just makes sense — it’s a Texas thing.”
The Spurs teased the event on its official Twitter account Wednesday: “Anything for...” the team posted in a reference to the singer's fanbase’s inside joke — “Anything for Selenas” — which took off after the 1997 biographical film starring Jennifer Lopez.
The tweet continued in Spanish, to say the Spurs will honor Selena's legacy, with the first NBA Selena Night at the AT&T Center on April 3.
“The legacy of Selena goes far beyond music,” said Becky Kimbro, a vice president of strategic brand engagement at Spurs Sports & Entertainment in a press release. “She continues to inspire generations of fans to celebrate culture and connect with each other — both of which are central pillars of the Spurs experience."
Selena Night will launch an exclusive 20-piece Selena x Spurs collection, which includes men’s and women’s apparel, hats and other cross-branded merchandise. Ticket-and-T-shirt packages are currently available. The first 10,000 fans to reserve their spots for Selena Night will receive a commemorative Selena x Spurs rally towel.
Fans that can’t make it to the event, can get a sneak peek of the sporty collection during a Feb. 5 presale on SpursFanShop.com. A unisex short-sleeve T-shirt and a drink tumbler available for purchase.
The rest of the collection will become available on April 4 at the Spurs Fan Shop at La Cantera and online.
Speed painter David Garibaldi will create a painting of Selena during halftime. The artwork will be auctioned off to support the Silver & Black Give Back and the Selena Foundation. Additional activities include a Selena-themed “Name That Tune” game and photo opportunities throughout the arena.
It’s not the first time Selena has been honored by at a sporting event. Last year, the University of Texas Longhorn Band paid a tribute to the Tejano music icon during the Sugar Bowl halftime show. The 375-person ensemble played a rendition of Selena’s hit song “Como la Flor.”
Selena had an approximate total net worth of more than $12 million before her murder in 1995, according to The Wealth Record. She was a top-selling artist throughout the 90s having earned 14 spots on Billboard's Top Latin Songs chart, seven of which were number one.
To date, Selena has sold more than 90 million albums globally. She is the overall third-best Latin selling artist, behind Shakira and Gloria Estefan.
Selena is one artist that has achieved posthumous success. In recent years, Selena's Quintanilla estate has licensed Selena’s branding to MAC Cosmetics, Forever 21 and Urban Outfitters all of which created limited-edition collections on behalf of the Mexican-American singer.
Even streaming service Netflix will be keeping Selena’s legacy and pockets alive with a scripted series covering her life. The show is set to released this year and will star “The Walking Dead” actress Christian Serratos as Selena.
It is not clear whether the Netflix series is tied to the lawsuit Selena’s father, Abraham Quintanilla Jr., filed against her husband Chris Perez in 2016 for an Estate Properties Agreement violation.
Also in 2016, Madame Tussauds Hollywood unveiled a Selena wax figure celebrating her status as a cultural icon. And by 2017, Selena received a star on Hollywood’s Walk of Fame.
Two weeks after her death, former Texas Gov. George W. Bush declared the singer's birthday as "Selena Day."
Selena passed away at age 23. She would have turned 49-years-old if she had survived.