SAP AG (SAP) recently announced its intention to acquire Switzerland-based hybris for an undisclosed amount. Subject to regulatory approvals, the deal is expected to be completed by the third quarter of 2013.
Through this acquisition, SAP primarily plans to boost its e-commerce platform and improve its customer experience with proper insight across all its channels. Post acquisition, hybris will operate as an independent entity and will continue with its existing management.
hybris is one of the leading companies in the e-commerce software industry. The company offers a comprehensive multi-channel commerce platform including Web, mobile, call center and store solutions. hybris' solutions provide a single view of customers, products and orders across multiple demand and delivery channels, made possible by state-of-the-art master data management and unified commerce processes for all channels.
The acquisition of hybris comes at an opportune time. The e-commerce industry is experiencing strong growth as businesses across channels are adapting to changing consumer behaviours. The Electronic Commerce, or e-commerce, industry is one of the most progressive sectors of the economy. Today, the biggest driver of growth in the industry is the adoption of smartphones, tablets and other mobile Internet devices.
SAP believes that hybris’ business perfectly complements its exiting flagship HANA (specializing in analytical and cloud applications), JAM (social software platform) and 360 Customer solution (which introduced the SAP CRM application). Therefore, with hybris on board, SAP will be able to help companies to better implement their services, which will generate customer loyalty and lead to stronger and valuable relationships.
SAP currently has a Zacks Rank #1 (Strong Buy). In addition, some other stocks which are worth considering at the moment are Aspen Technology Inc. (AZPN) and Pegasystems Inc. (PEGA), both having a Zacks Rank #1 (Strong Buy). Another stock which also deserves a look at the moment is Advent Software Inc. (ADVS) having a Zacks Rank #2 (Buy).
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