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Schumacher Opens Its First Concept Showroom in Nashville

·4 min read

The 130+ year heritage brand expands its physical footprint to provide design enthusiasts a source for constant discovery

NEW YORK, September 19, 2022--(BUSINESS WIRE)--Schumacher, the venerable American design house, announces the opening of its first showroom in Nashville, TN on October 17th. It will include a traditional to-the-trade showroom experience exclusively for interior designers as well as a separate luxury boutique for designers and design aficionados alike to source smaller items.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220919005830/en/

Illustration of the concept showroom exterior (Photo: Schumacher)

Schumacher chose Nashville for its rapidly growing art & design community; becoming the next hub for interior designers and like-minded individuals with an interest in entertaining, living in beautiful spaces, and self-expression. Located at 609 Merritt Ave in the Wedgewood-Houston neighborhood, this freestanding showroom will be the first Schumacher location since it moved from its own standalone building at 201 E 56th St to the Design & Decoration Building in New York City in May of 1998. Schumacher is joining other to-the-trade companies like Holly Hunt, Janus et Cie and Stark who have moved to street-level spaces.

"Nashville is filled with such incredible design talent. We feel it’s our job to bring those talents closer to the growing audience of design lovers and to educate people on just how much interior designers can improve their lives," says Timur Yumusaklar, CEO of Schumacher’s parent company, F. Schumacher & Co. "At Schumacher, we believe that good design can have an immensely positive impact on our emotional wellbeing and that it can allow us to be better selves – calmer, more centered, happier, more energized."

"The bright and easy-to-shop showroom will feature Schumacher fabrics, wallpapers and trims. Conceptualized with designers in mind, the light-filled space includes large worktables for scheming projects and meeting with clients," says Dara Caponigro, Schumacher’s Creative Director. "We’re creating a serene but stimulating environment where we hope designers will feel energized and inspired. We want designers to be able to use the space as a resource and a meeting place outside their offices whenever they have the need."

The boutique will sell antiques, unique home accessories, and gifts including pillows, throws, rugs, baskets, coffee table books, photography, art, tabletop items, and handmade ceramics – many of which are made by local Nashville artisans and others that are procured from artists around the world. Monthly educational and inspirational events will be held to bring together Nashville-area design lovers along with fun activities including flower arranging classes, trunk shows, book signings, and workshops for interior designers.

Two of Schumacher’s sister brands will also have a presence: Backdrop, the indie paint and wallpaper brand, will have an independent shop within the store. Customers will also have access to Freddie, the designer network that supports interior designers in growing their business and connects them with potential new clients. Shoppers can browse Freddie’s online platform to see the work of its extensive group of designers while having the opportunity to access these designers and other tastemakers through in-store events.

For more information visit www.fschumacher.com or check out the concept store at 609 Merritt Ave, Nashville, TN 37203.

ABOUT SCHUMACHER

Since Schumacher was founded in 1889, the family-owned company has been synonymous with style, taste, and innovation. Schumacher’s collections are comprehensive with an extraordinary range united by a respect for classicism and an eye for the cutting edge, and an unparallel level of quality. A passion for luxury and an unwavering commitment to beauty are woven into everything we do. Learn more at www.fschumacher.com and @schumacher1889.

ABOUT BACKDROP

Created by husband and wife duo Natalie & Caleb Ebel, Backdrop is The New Way to Paint. The company has transformed the whole process of painting from start to finish – from curating the perfect color palette to sourcing the highest quality supplies. Backdrop offers premium, Green Wise certified, and low-VOC paints that come in beautifully redesigned, award-winning paint cans, 12x12’’ removable adhesive samples, the highest quality supplies, and a perfectly curated palette of 50+ colors – all quickly delivered to your door. Since its launch in November 2018, each Backdrop sale has contributed to the International Rescue Committee, which helps displaced families in some of the most challenging places in the world, and in 2020 Backdrop became the first Climate Neutral certified paint company. Learn more at www.backdrophome.com and @backdrop.

ABOUT FREDDIE

Freddie is a platform for connecting interior designers with potential clients as well as a business resource for interior designers. It provides educational information and events with the aim of helping designers run their businesses more efficiently so they can get back to what they love most about their jobs – designing itself. Its goal is also to connect designers with their peers and foster a sense of community. Learn more at www.joinfreddie.com and @joinfreddie.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220919005830/en/

Contacts

PRESS
Elizabeth Blitzer: elizabeth@blitzerandcompany.com
Ginny Reynolds: ginny@blitzerandcompany.com
ASTRSK PR: fsco@astrskpr.com