NEW YORK, NY--(Marketwire - Dec 13, 2012) - ScrollMotion, creators of the most effective and engaging enterprise software for tablets, today announced the appointment of Dean Furbush as the company's new CEO. Furbush holds a long track record in business, technology and helping innovative organizations scale through transformational growth stages. After two successful leadership roles first as the CEO of e-commerce pioneer, FreshDirect, and prior to that Chief Economist and EVP of Nasdaq Transaction Services where he was responsible for its stock-trading business, Furbush spent the last five years as President of College Summit, a non-profit focused on increasing college enrollment in low-income communities.
"I am incredibly excited and honored to be leading ScrollMotion as it continues to transform the industry by giving customers the easiest, fastest, and most productive way to deliver critical sales, marketing, and training tools through innovative mobile tablet applications," says Furbush. "It is a huge opportunity."
Furbush replaces co-founder John Lema who had served as the company's CEO since ScrollMotion's inception in April 2008. During that period, Lema and co-founder Josh Koppel have grown the company to 120 employees and gained several Fortune 500 businesses as customers. Lema will continue to serve on ScrollMotion's Board of Directors and as an advisor.
Says co-founder Josh Koppel, "John Lema successfully steered us through uncharted territory and has positioned ScrollMotion for success. As we go through our next chapter, I am incredibly grateful that John will stay on our board and remain an advisor to the company."
As part of its growth planning, ScrollMotion has also realigned itself to increase focus on its delivery of enterprise software for tablets, and to work with partners who will deliver some of ScrollMotion's former internal services. This reorganization entailed a 20% reduction in workforce, a move intended to support the long-term growth of the company.
The company and Board thank John Lema for his leadership over the past four years, and ongoing support of a vision he helped establish. Says Lema, "I was determined to bring ScrollMotion through the Wild West of mobile and tablet applications, and it has been a thrilling journey. ScrollMotion is now poised to enter a new expansionary phase as our company grows at rates beyond what Josh and I imagined. It is a natural time for us to assess the organizational structure and for me to hand over the reins to Dean, who has a deep passion for our vision and the experience in leading a start-up during high-growth times. ScrollMotion has only started on its path."
ScrollMotion is a SaaS (Software-as-a-Service) company that offers the industry-leading platform for sales, marketing, and training communications on mobile tablets. By creating new ways the world's biggest companies create, deploy, and manage content, ScrollMotion is transforming the way businesses conduct sales, marketing, and training and in doing so providing near instant increases in productivity and ROI. For more information please visit http://www.ScrollMotion.com.