MAIDENHEAD, UNITED KINGDOM--(Marketwired - Apr 10, 2013) - SDL (SDL.L) has been honored with the 'Silver Winner' Advertising Research Foundation (ARF) 2013 Great Mind Award in the Quality in Research Category. SDL was selected for its work in creating a scoring algorithm to predict and measure consumer intent, or "product commitment" to purchase based on social media data.
"SDL has taken the industry lead in unlocking and uncovering meaning from social data, so companies can better assess and make investments in activities that improve the customer experience. The Great Mind Silver Winner award is great recognition of the work SDL does every day with major global brands helping them measure, manage, and enhance the experiences of their most important customer segments," said Bob Boracci, president, ARF.
Product commitment is a key performance indicator for product management, product development, and product marketing organizations and a true measurement for evaluating effectiveness in creating purchasers or customers. Using the system developed by SDL, marketers can assess the presence of specific "product commitment" language and conversations that indicate intent to purchase a product or service.
Unlike typical social media metrics, the SDL algorithm assembles and models an exhaustive list of "commitment conversations," as well as assesses the role and influence of the author of the conversation, and also factors-in a 7-point sentiment scale calculation, to accurately predict the likelihood to purchase a product or advocate for a brand.
"By truly leveraging social data to understand the relative strengths and weaknesses of a brand and what causes consumers to purchase that product or products, organizations can hone in on the variables that are impacting sales and revenues, and fine-tune their messaging and marketing campaigns accordingly for greater impact," said Liz High, Senior Director, Customer Experience Measurement and Analytics.
About the ARF
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF is celebrating its 76th year as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org.
SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.