ATLANTA, March 1, 2017 /PRNewswire/ -- On April 2, the crafters of Atlanta-based Craft Box Girls will host its second annual National DIY Day to celebrate creativity and the art of making at a time when screen time among children is at an all-time high.
"It remains important, even critical, that kids are empowered to explore their imagination through the power of play and crafting is one of the best play-time activities in the books," said Lynn Lilly, chief executive officer of Craft Box Girls. "We launched National DIY Day last year to bring broader recognition to the art of creativity through crafting and this year, we're excited to expand our impact even further."
This year, Lilly expects to have 15 million people take part in National DIY Day, a growth rate of 650% over last year and she plans to do it by leveraging digital media, partnership with brands like Plaid Crafts, Craft Ideas Magazine, Cricut and Bella Crafts Magazine, as well as a national television campaign and partnering with AdoptAClassroom.org, its 2017 cause partner.
Lilly and her team in Atlanta will lead the global digital event and creative workshops from Binders Art Supplies & Frames at the popular Ponce City Market. Additionally, 25 crafting ambassadors were selected from all parts of the United States to help make this a fun-filled day and shine a light on the art of creativity. They will use their digital channels to "live craft" on National DIY Day in events that will run from 10 a.m. - 7 p.m. on April 2. The lineup of live stream crafting and DIY events and Atlanta based workshops is available at NationalDIYDay.com.
"Our National DIY Day team will teach kids of all ages how to express their creativity through crafting and DIY with fun and engaging activities planned throughout the day. All of which will be live streamed from multiple digital platforms including Facebook Live, Instagram Stories, and blogs," Lilly said. "Many of the ambassadors as well as myself are also booked on local television across the country to teach viewers simple crafting projects to bring more awareness to the art of making and creativity."
New this year is Craft Box Girls' cause partner for National DIY Day 2017, AdoptAClassroom.org.
"National DIY DAY and Craft Box Girls are proud to support AdoptAClassroom.org and their mission to give teachers a hand by providing much-needed classroom materials so that their students can learn and succeed. Craft Box Girls is committed to supporting classrooms and providing tools for students and teachers to enhance the creative learning experience," Lilly said.
Leading up to National DIY Day, from March 1 to April 2, Craft Box Girls will host a "Text to Give" campaign to fundraise for AdoptAClassroom.org, which will be promoted through its social media channels, ambassador network, television segments and the AdoptAClassroom.org social media networks. The campaign allows the community to text "Give" to (678) 582-8594 and give a donation through a secure platform.
Craft Box Girls has also teamed up with Plaid Crafts to give 15 lucky crafters a "Plaid Party" which includes a craft party kit to host their own National DIY Day event at home. Participants may enter the contest on NationalDIYDay.com. Additionally, supporters are encouraged to shop the newly-launched merchandise store on NationalDIYDay.com. T-shirts, designed by three artists who won a national design competition, as well as tote bags are for sale.
For more information on National DIY Day 2017, the day's events, Craft Box Girls' cause partner, AdoptAClassroom.org, its sponsors, and the merchandise shop, visit NationalDIYDay.com. Participants can also follow the hashtag, #NationalDIYDay on Twitter and Instagram to connect and stay updated.
About National DIY Day
National DIY DAY was established annually on the date of April 2. It is a movement to celebrate creativity and the art of making. The Craft Box Girls team launched the very first National DIY DAY on April 2, 2016, to bring people together for a day of creativity and making.
About Craft Box Girls
Craft Box Girls is a creative lifestyle destination to discover do it yourself projects, kids crafts, party how-to's and recipes. Find creative inspiration and step-by-step how-to's for every aspect of your life. Our goal is to create the absolute best and most creative how-to projects to inspire you. We are continuously working to improve technology and develop advanced platforms for you to enjoy our content.
AdoptAClassroom.org empowers teachers by providing the classroom supplies and materials needed to help their students learn and succeed. As an award-winning 501(c)(3), AdoptAClassroom.org makes it easy for individual donors and corporate sponsors to donate
funds to K-12 classrooms in public, private and charter schools throughout the U.S. On average, teachers spend $600 of their own money each year to equip their classrooms - 20% of teachers spend more than $1000 annually. Since 1998 AdoptAClassroom.org has raised more than $30 million and benefited more than 2.2
Lynn Lilly and members of the National DIY DAY ambassador team are available for television, radio and digital interviews and demonstrations.
Craft Box Girls
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