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The Secret Reason Netflix Lost Subscribers That No One Seems to Get

Kaylee Greenlee

Kaylee Greenlee

Technology,

How can they fix it? 

The Secret Reason Netflix Lost Subscribers That No One Seems to Get

Netflix’s latest quarterly report shows the streaming service giant experienced a chill in growth with its first quarterly loss of paid domestic subscribers in eight years. The dip in subscriptions came in the same quarter as Netflix’s decision to take a stance against Georgia’s pro-life “heartbeat bill.”

Netflix “on Wednesday reported a loss of 126,000 domestic paid subscribers compared with analysts’ expectations for a 352,000 gain,” CNBC reported. “Netflix also missed its own forecast for global subscriber growth by 2.3 million.” 

A shareholders report stated that the company’s “U.S. paid membership was essentially flat in Q2, [but they] expect it to return to more typical growth in Q3.” 

Pro-life activist Lila Rose, president and founder of the nonprofit Live Action, tweeted, “When Georgia passed the Heartbeat bill, Netflix threatened to stop doing business in the pro-life state. Thousands of pro-life customers expressed their outrage.”

Netflix’s latest quarterly report shows the streaming service giant experienced a chill in growth with its first quarterly loss of paid domestic subscribers in eight years. The dip in subscriptions came in the same quarter as Netflix’s decision to take a stance against Georgia’s pro-life “heartbeat bill.”

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