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SEO Agency, fishbat, Discusses 4 Ways Microinteractions Can Improve Customer Conversion

PATCHOGUE, N.Y., March 27, 2017 /PRNewswire-iReach/ -- Based on its experience with the optimization of websites, fishbat, a leading NYC online marketing agency, has developed 4 ways microinteractions can be used to improve customer conversion.

Conversion growth is essential for business growth, but it can also be a tricky metric to optimize. Conversion is often addressed in a variety of ways, from best practices on the customer service end of business interactions to social media outreach. However, a vital aspect to consider is how to improve conversion through web design. Many details in design are important to improve conversion, such as navigational flow and optimization of shopping cart experiences on e-commerce sites. One simple type of design element to add to websites to directly impact conversion is the microinteraction. These four types of microinteractions can help to improve conversions on a given website.

  1. Guide the user towards CTAs. Whether for email sign-up, lead generation, purchasing, or other desired behaviors, microinteractions can be used to direct users towards important CTAs. Simple animations, such as a moving arrow or making a button highlight when scrolled over, provides visual confirmation to the user about where CTAs and other clickable elements are.
  2. Communicate status. Users can often get frustrated when they feel a site is not immediately responsive, which can result in high bounce rates. By utilizing microinteractions to communicate the status of a request, such as showing a status-bar or hourglass, users can be reassured that the request is being processed. This simple action can minimize site abandonment by eliminating the assumption that the site is frozen or unresponsive.
  3. Highlight user opportunities. Microinteractions can be used to bring attention to user opportunities such as limited time promotions, new product launches, value-added information, contests, and social media actions. Bringing the user's attention to these opportunities on the homepage of a site will help to funnel users to a business' end-goals, such as obtaining leads, impacting e-commerce promotional purchasing opportunities, and more.
  4. Reduce bounce rate. Microinteractions can have a big impact on site retention, and thereby conversion, by alerting users when leaving a page. Through haptic feedback and microinteractions such as an "Are you sure you want to leave this page?" notice, page and site retention get a boost, as will conversion.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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