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SEO Agency, fishbat, Shares 3 Ways to Drive Website User Engagement with Microinteractions

TRIBECA, N.Y., March 4, 2017 /PRNewswire-iReach/ -- Due to the increasing importance of microinteractions, fishbat, a leading Internet marketing company, has developed ways to drive user engagement using interactive animated tools that prompt user engagement.

Microinteractions, which are interactive animations that are designed to create a better user experience, may not seem like much, but they are in fact engagement-driving powerhouses. They are more than fun little bits of entertainment; they direct the user and prompt interaction. Microinteractions help to communicate status of website processes to the user, show the user where to go, and they are especially useful for encouraging user engagement. SEO agency, fishbat, shares three ways to drive website user engagement with microinteractions.

1.   Use microinteractions to direct users towards CTAs. CTAs, whether for lead generation, sales, subscriptions, or other causes, are an essential website feature for growing a business. However, to be effective, users must know they are there, how to use them, and why they should use them. Microinteractions help optimize websites by getting the user's attention on CTAs and providing clear verbiage that prompts action. Microinteractions, such as an animated pointer finger or arrow directing the user to a CTA, or even animated verbiage such as "click here for..." messages, use motion to capture interest and highlight where to go next. Utilize imagery that is relevant to the brand when creating animated microinteractions and keep them simple and to the point. Avoid overly gimmicky CTA designs and instead focus on action prompting language and subtle, but attention grabbing, design.

2.   Use microinteractions to demonstrate how to utilize the site. Sites that are not intuitive to users cause result in abandonment. Help users that are new to the brand to engage effectively with demonstrative microinteractions. Animations such as flipping photos, flipping site pages, or other navigational steps help to demonstrate to the user how to navigate through the site, encouraging better engagement. Microinteractions used in this way help users to feel more comfortable with using the website, resulting in improved site retention, repeat visits, and encourage conversion.

3.   Use microinteractions to promote social media sharing. Social media is an obvious engagement driver. People on social platforms are more prone to engage with a brand through sharing, social purchasing, liking, and following a brand. It's important to leverage social media's ability to rapidly spread brand awareness, drive traffic, improve a brand's online reputation, and get users involved with the brand. Guide site users to social media buttons with microinteractions that encourage their use. Include concise call-to-action verbiage and clearly point the way to all social sharing options to increase site engagement.

fishbat Long Island SEO Company is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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