BuzzFeed, Inc. (NASDAQ:BZFD) shareholders should be happy to see the share price up 21% in the last month. But that hardly compensates for the shocking decline over the last twelve months. During that time the share price has plummeted like a stone, down 76%. Arguably, the recent bounce is to be expected after such a bad drop. Only time will tell if the company can sustain the turnaround.

Since BuzzFeed has shed US$21m from its value in the past 7 days, let's see if the longer term decline has been driven by the business' economics.

View our latest analysis for BuzzFeed

BuzzFeed isn't currently profitable, so most analysts would look to revenue growth to get an idea of how fast the underlying business is growing. Generally speaking, companies without profits are expected to grow revenue every year, and at a good clip. That's because it's hard to be confident a company will be sustainable if revenue growth is negligible, and it never makes a profit.

BuzzFeed grew its revenue by 19% over the last year. That's definitely a respectable growth rate. However, it seems like the market wanted more, since the share price is down 76%. One fear might be that the company might be losing too much money and will need to raise more. We'd posit that the future looks challenging, given the disconnect between revenue growth and the share price.

The graphic below depicts how earnings and revenue have changed over time (unveil the exact values by clicking on the image).

We consider it positive that insiders have made significant purchases in the last year. Even so, future earnings will be far more important to whether current shareholders make money. You can see what analysts are predicting for BuzzFeed in this interactive graph of future profit estimates.

A Different Perspective

We doubt BuzzFeed shareholders are happy with the loss of 76% over twelve months. That falls short of the market, which lost 13%. There's no doubt that's a disappointment, but the stock may well have fared better in a stronger market. The share price decline has continued throughout the most recent three months, down 53%, suggesting an absence of enthusiasm from investors. Given the relatively short history of this stock, we'd remain pretty wary until we see some strong business performance. While it is well worth considering the different impacts that market conditions can have on the share price, there are other factors that are even more important. Take risks, for example - BuzzFeed has 3 warning signs we think you should be aware of.

BuzzFeed is not the only stock insiders are buying. So take a peek at this free list of growing companies with insider buying.