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Shawn LaVana Appointed SVP of Global Marketing at Leading B2B Rebate Management Company, Enable

SAN FRANCISCO, March 14, 2022--(BUSINESS WIRE)--Enable, a modern cloud-based software solution for B2B rebate management, today announced that Shawn LaVana has joined the company as SVP of Global Marketing.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220314005128/en/

Shawn LaVana, SVP of Global Marketing at Leading B2B Rebate Management Company, Enable (Photo: Business Wire)

Shawn comes to Enable as an experienced technology leader, skilled in running corporate marketing, demand generation, content, and product marketing at high-growth SaaS organizations. Shawn looks to do the same at Enable, where he will drive the demand generation, product marketing and positioning, and content that will help fuel future prospects.

"We’re thrilled to have Shawn join our team and lead the marketing organization," said Andrew Butt, Co-founder & CEO of Enable. "As we’re scaling rapidly, the marketing team has been operating at a fast pace. We’re looking forward to Shawn’s guidance and expertise as we expand globally as the category leader."

Shawn joins Enable from Cloud Academy (acquired by QA) where he was the SVP of Global Marketing. His previous experiences there and at Payfactors (acquired by Payscale), Virgin Pulse, and ShapeUp (acquired by Virgin Pulse) have let him leverage his strength of using strategic positioning in combination with operational excellence to differentiate and rapidly grow industry leading companies.

"We're standing on the shoulders of giants here," said Shawn LaVana, SVP of Global Marketing at Enable. "The team at Enable has built an amazing product that helps its clients easily manage even the most complex rebate management programs. As I've spoken with customers, learned about the product, and met the Enable team, I’ve been consistently impressed. Each Enable team member has a deep amount of knowledge, talent, and drive that together weaves the collaborative, solution-oriented culture that shines in the organization. Combine the team and culture with the product-market fit and customer happiness, and it's quite clear that there is a massive opportunity in front of us."

As the leader in the B2B rebate management space, Enable is continuing to expand the team at a rapid pace to keep up with market demand. The significant number of new executive hires in the past two years reflects and reinforces Enable’s vision for growth and global expansion.


Enable is a cloud-based software solution for B2B rebate management. Companies use Enable to create, execute, and track their full range of trading programs. The user-friendly software empowers distributors, wholesalers, and manufacturers to make better trading decisions to drive mutually profitable growth, while improving cash flow and reducing risk. The company has offices in San Francisco, CA and Stratford-upon-Avon, UK, and Toronto, ON.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220314005128/en/


Kristen Grossi