AUSTIN, TX--(Marketwired - Feb 2, 2016) - Shelfbucks Inc., the leading in-store SmartDisplay™ and SmartShelf™ marketing platform for retail stores and brands, today announced it has finalized an agreement with TimBar Packaging & Display. TimBar will now incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling brands and retailers to actively measure, manage and improve the effectiveness of in-store promotional merchandising campaigns.
The agreement builds upon the expanding Shelfbucks in-store ecosystem, making SmartDisplays available to consumer brands that Hanover, Pa.-based TimBar serves in retail stores throughout the U.S.
The new TimBar SmartDisplays will incorporate the Shelfbucks platform into brand POP merchandising, providing consumer packaged goods companies and retail partners with real-time, measureable data on when and where displays are installed within retail stores. SmartDisplays also provide detailed data on performance against marketing goals, enabling brands to adjust their campaigns to maximize sales.
Shoppers browsing a product area may interact with TimBar SmartDisplays using their smartphones to immediately access product content, promotional offers, ratings and reviews and other relevant product information provided via the Shelfbucks SmartDisplay platform.
"TimBar's partnership with Shelfbucks delivers entirely new, high-value marketing insights for our customers," said Mike Heneghan, vice president of sales for TimBar Packaging & Display. "Our launch of SmartDisplays is another forward step in TimBar's commitment to helping our customers by delivering the most advanced solutions to their merchandising challenges. We are proud to be joining the Shelfbucks industry ecosystem to drive important digital capabilities for the industry."
Erik McMillan, CEO of Austin-based Shelfbucks, added: "Brands and retailers are realizing the importance of raising in-store marketing to a higher level through data-driven merchandising decisions and mobile media at the point of purchase. To achieve this, Shelfbucks is partnering with TimBar, one of the industry's leading POP display companies, to create a vast digital ecosystem that enables brands and retailers to measure campaign performance with incredible scale and accuracy, while directly engaging with customers for bigger basket sizes and greater product sales. Our Certified Partners like TimBar are making this a reality for their customers today, while helping our industry realize new growth opportunities for the long term," Mr. McMillan said.
TimBar and Shelfbucks will jointly roll out in-store SmartDisplays this year.
About TimBar Packaging & Display
TimBar Packaging & Display develops in-store merchandising solutions that promote consumer products and enable brands to reach more shoppers. Our retail packaging and customized displays strategically combine color, design and compelling messages to elevate and sell more products. TimBar Packaging & Display was founded in 1955 and is headquartered in Hanover, Pennsylvania. Additional information is available online at www.timbar.com.
Shelfbucks is the leading in-store SmartShelf and SmartDisplay platform. Brands and retailers already execute brilliant in-store marketing; however, there is an opportunity to take it to the next level by leveraging digital capabilities to measure and improve success. Were programs executed? Can you identify successful programs and areas for improvement? Can mobile media at the point of purchase grow baskets and increase conversion? Shelfbucks enables retailers and brands to activate, engage and convert in-store shoppers by measuring real-time in-store shopper demand and delivering personalized special offers, coupons and expert content to shoppers' iPhone or Android smartphones. Shelfbucks helps retailers and brands build a loyal relationship with in-store shoppers, while increasing category sales, profit, and return visits. Additional information on Shelfbucks is available at www.shelfbucks.com. Watch industry leaders speak on digital coming to the in-store experience @ www.shelfbucks.com/faqs. SmartShelf™ and SmartDisplay™ are trademarks of Shelfbucks Inc.