DALLAS, April 19, 2017 /PRNewswire/ -- Shell Shack, the Dallas-based seafood brand, is expanding. Soon they will be coming to your city, spicing up your seafood plate with your favorite infused seasonings. The right time is now to join the nation's next seafood sensation! Learn more: www.ownashellshack.com.
After a modest start in the back of a sports bar creating seasoning sauces for exciting seafood delicacies they realized that there might be a bit of magic to their recipes. Only a year later the concept details were ironed out.
In May 2013, in the heart of Dallas, Texas, Shell Shack made its first appearance. It was born to win the heart of seafood enthusiasts and people just loved it! Soon Shell Shack became the most popular seafood brand in the Dallas-Fort Worth area. By mid-2015 Shell Shack opened its second location and was actively looking for new sites throughout DFW.
Matt Saba, COO of Shell Shack, said, "The decision to open two additional locations in 2016 wasn't a difficult one to make. We knew that doubling up in a year wasn't going to be easy, but it's just something we needed to do to determine our true demographic pull."
Dallas Hale, CEO of Shell Shack, added, "We realized that we've created an exciting concept in a unique market segment. It is attracting a vast multicultural customer base willing to drive much further than we expected to try out what everyone is talking about. We always had the desire to expand the brand outside of DFW. After much thought, deliberation and consultation with franchise guru Jon Glaser, CFE, the decision to expand through franchising was made. Since then, we are happy to announce that we have since brought Mr. Glaser onboard fulltime and welcome him to our executive team to lead the franchise development department and the overall growth of Shell Shack through franchising across the country."
About Shell Shack
Shell Shack is not just another typical seafood brand. They have created a unique business opportunity with their fast-casual execution menu without compromising a casual dining customer experience. This, paired with an attractive $4+ million average unit volume, certainly has all the components for success. Shell Shack is expanding and inviting qualified franchisees to join the Shell Shack Family.
The brand is currently available in four locations in the DFW and is planning to add two more corporate locations in 2017. For more information on Shell Shack franchise opportunities and requirements, please visit www.ownashellshack.com.
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