The blockchain-based “burger joint” fast-food restaurant is now open and it is called Welly’s. It is located in Via Sannazaro, 4 in Naples, Italy.
In less than one week, the restaurant made a whole new rebrand that includes the Shiba Inu dog as its official image and new packaging materials and listening to new marketing strategies.
The cryptocurrency SHIB is accepted in Welly’s, and with the upcoming launch of Shibarium, the Layer 2 network, it will improve its scalability, making transactions cheaper and faster.
About Welly’s Story
In 2021, the restaurant opened with a specific vision of providing healthy fast food and giving their customers an extra value which was giving them attention in addition to giving them high-quality food.
The team behind the restaurant had a lot of interest in crypto, they started thinking of the growth of the restaurants, and developed a plan to sell NFTs, however, this wasn’t enough.
Then the founders of the restaurant started to think about the fundamentals of crypto, which is decentralization, and how the SHIB community could become part of the project. Finally, the founders pitched the idea to Shytoshi Kusama and the deal was made.
Shytoshi Kusama commented:
“..the Shib community can take part in the deployment of new stores through making choices in the Doggy Dao, purchasing NFTs for exclusive benefits, or just enjoying good food and sharing our vision with those who still think we are just a meme”
Could Welly’s Be a Trigger for the Price of SHIB?
SHIB is the 15th biggest cryptocurrency by market capitalization with $12.18 billion and trading at $0.00002028 and is down 4.4% in the last 24 hours.
The cryptocurrency is still down 74.34% from its all-time high of $0.00008035 in October 2021, forming a descending channel since, and finding support in the last days around $0.000020, as you can see below:
In the past 24 hours, the whole crypto market is down 5.45% with a bearish sentiment, according to CoinMarketCap. SHIB hasn’t reflected any positive impact on its price after the partnership was announced.
With Shibarium coming up and the help of the SHIB community, let’s see if both things can help to expand the business.
With Welly’s growth, the meme coin could start changing its consideration as a meme coin, and this could have a positive impact on the price, but only time will tell.
This article was originally posted on FX Empire