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Shibui Japanese Whisky Launches Into The U.S. Market - The Brand Aims To Be A Whisky For The People

·5 min read

Shibui Japanese Whisky is honored to have launched into the U.S. market in time for the 2020 holidays.

NEW YORK, Dec. 22, 2020 /PRNewswire-PRWeb/ -- Shibui Japanese Whisky is honored to have launched into the U.S. market in time for the 2020 holidays. Their first range offerings include a collection of nine expressions with age statements up to 30 years old, sourced from four different Japanese distilleries across the provinces of Niigata and Okinawa.

Shibui Japanese Whisky is the only single brand range of whiskies crafted from multiple award-winning Japanese whisky distilleries. The team has worked to make innovation and transparency a foundation of their mission to bring the best aged whisky statements to craft whisky lovers and connoisseurs alike. With a motto of "We Don't Distill, We Discover," the Shibui team simply finds the best barrels of mature Japanese whisky and shares them for the rest of the world to enjoy.

If there's one thing they take seriously at Shibui, it's the whisky – the rest of the time they like to have fun. With over 1,400 world whiskies in their sample room, including hundreds of cask samples from the nosing team's visits to Japan, their team has the right experience and passion to ask the single most important question when they sample - is it Shibui-worthy? With plans to release 2-3 expressions per year, they are continuously sampling whiskies, choosing only a few to carry the Shibui name.

See below for the full range and the Shibui Code Of Discovery, which outlines the team's commitment to pushing the boundaries of the Japanese whisky category.

The Shibui range of whiskies include the following expressions:

Niigata

  • Shibui Grain Select (SRP: $49.99)

  • Shibui Pure Malt (SRP: $66.99)

  • Shibui Pure Malt 10YO ((SRP:$139.99)

Okinawa

  • Shibui Single Grain 8YO (SRP: $145.99)

  • Shibui Single Grain 10YO Bourbon Barrel (SRP: $169.99)

  • Shibui Single Grain 10YO White Oak (SRP: $169.99)

  • Shibui Single Grain 15YO (SRP: $215.99)

  • Shibui Single Grain 18YO (SRP: $299)

  • Shibui Single Grain 30YO (SRP: $1,069)

The Shibui Code Of Discovery
Shibui (渋い) (adjective) Understated, classic coolness. Timeless.
Slang: Old school cool.

Whisky For The People
We are Shibui. We are Japanese whisky reimagined. We don't distill, we discover. We simply find the best barrels of mature Japanese whisky and share them for the world to enjoy. At Shibui, we're not like the others. We believe that whisky should be for everyone – whisky for the people. Hooray!

We're Not Trying To Play By The Rules
We're trying to change the game. Shibui is committed to pushing the boundaries of the Japanese whisky category. We invite you on a journey of flavor as we share our discoveries. We are proud to be the only single brand range of whiskies crafted from multiple award-winning Japanese whisky distilleries. Our first offerings come from four spectacular distilleries but we don't plan to stop there. Our quest to find amazing whiskies is ongoing and the distilleries we source from will grow with us. Shibui is Japanese whisky without limitations.

Thousands are Sampled – Few Are Chosen
In our sample room, we have over 1,400 world whiskies including hundreds of cask samples from Japan. And this doesn't take into consideration our tastings with dozens of distilleries during our team visits to Japan. If there's one thing we take seriously at Shibui, it's the whisky – the rest of the time we like to have fun. Our team has the right experience and passion to ask the single most important question when we sample - is it Shibui-worthy? With plans to release 2-3 expressions per year, we are continuously sampling whiskies, choosing only a few to carry the Shibui name.

Barrels over BS
The relationships we have cultivated within the Japanese distillery world reflect our core belief that barrels make all the difference - everything else is just noise and marketing! Our expressions, which have 100% natural coloring, are divided into two ranges, the Niigata Range and the Okinawa Range. Because the maturation process accounts for up to 80% of the final flavor of all whiskies, we embrace all cask types to deliver the best in flavor for Shibui.

Cross Our Hearts and Hope to Die
While whisky is our top priority, we also care about your feelings, too. That's why our team is fully committed to being transparent about the liquid in your glass. A http://www. group hug!? Let us prove it. A lesser known practice in Japanese whisky production comes after maturation, where some Japanese whiskies blend matured whisky from Scotland to add layers of complexity. Shut the front Shoji!
It's a fact. For our expressions, we blend our Japanese whiskies from Niigata with mature whisky from the lowlands of Scotland. This unique marriage of world whiskies rounds out the flavor profile for our Grain Select and our Pure Malts. Did we just become best friends?

Our Distilleries

We have partnerships with four outstanding Japanese whisky distilleries. They include 3 distilleries in Okinawa; Shinzato Shunzo, Kumensen and Masahiro. The fourth distillery we source from is a highly acclaimed distillery in Niigata.

Shibui Whisky Team
Lauren & Rachel Simmons are sisters who know the world of wines and spirits intimately; having over 35 years' experience combined across the industry. As owners of IND Beverages, they brought in Nicholas M. Pollacchi as their whisky consultant to help steer Shibui and launch an exceptional range of Japanese whiskies into the U.S.

Eastern whisky brands they have worked on include Yamazaki, Nikka and Kavalan. All three have also worked on an enormous portfolio of world whisky brands including Woodford Reserve, Glendronach, Dalmore, Macallan, and Balvenie to name but a few.

Pollacchi heads up The Whisky Dog, consulting with hundreds of spirit brands and has been a contributor on CNBC for rare whisky as an alternative investment. He is also honored as a Scotch Whisky Keeper of the Quaich and has a vast amount of experience, rounding out the Shibui nosing and tasting team, making them an exceptional authority on whisky, cask procurement, and flavor.

Media Contact

Megan McCarthy, Colangelo & Partners, 646.624.2885, megan.jcmae@gmail.com

SOURCE Shibui Japanese Whisky