BEAVERTON, OR and NEW YORK, NY--(Marketwired - Oct 22, 2013) - Digimarc Corporation (
"Publishers know there is a certain excitement and urgency when consumers see products they want in print advertising and editorial pages," said Ed Knudson, Executive Vice President, Digimarc. "Why make them wait? Digimarc Discover and ShopAdvisor deliver the path shoppers need to quickly make a purchase or explore more details conveniently from their mobile device."
Shoppable magazines are the latest trend accelerating the m-commerce market. eMarketer predicts m-commerce sales on tablets will account for 9.4 percent of all retail e-commerce sales in 2013 and 16.9 percent of the total by 2016. Smartphones are projected to contribute 5.3 percent of retail e-commerce sales in 2013. In a recent MPA survey of magazine media decision makers, 61 percent said they would like to deliver shopping capabilities to print readers, similar to what they offer on their online and/or tablet editions. Top brands have begun to act on this trend using Digimarc's print-to-mobile technology.
ALL YOU recently announced that its audience of more than four million smart shoppers can now use the Digimarc Discover mobile app to leverage mobile shopping capabilities, powered by ShopAdvisor in the November issue. Consumers can buy now or "watch" a product to be notified when pricing or availability changes. This Digimarc and ShopAdvisor mobile commerce experience is available for publications with or without existing shoppable digital versions.
HGTV Magazine just announced m-commerce shopping capabilities for its nearly 1.2 million readers. Using Digimarc Discover, consumers can scan product images in the November issue's "The High/Low List" feature and buy high-end goods or lookalike alternatives. Readers can also follow a brand and/or share their special find with others on Facebook, Twitter and Pinterest using the recently announced Digimarc Share feature. This service also collects valuable social media metrics for brands.
These and other breakthrough print-to-mobile implementations will be featured in the company's sponsor showcase at AMC.
Digital watermark-enabled pages are a win-win for both sides of the magazine: print and digital. Publishers are able to leverage existing mobile experiences they may have already created for their digital editions for their print magazines. This is especially valuable since print accounts for the majority of overall circulation.
To learn how media and everyday objects -- including print, audio, video and packaging -- can be given "digital identities" that facilitate deeper consumer engagement at every touch point throughout a shopper's journey, visit: www.digimarc.com/shoppers-journey.
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