WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Jan 31, 2013) - Snipp Interactive Inc. (www.snipp.com), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), and Earth Innovations Inc., (www.EarthInnovations.ca), the manufacturer of EcoTraction, an award-winning eco-friendly alternative to toxic road salt, today announced the adoption of Snipp''s Response & Infrastructure Solutions for all of its product packaging sold through retail outlets in North America.
Mark Watson, CEO of Earth Innovations said, "Like EcoTraction, our customers are unique and concerned about the damage caused by toxic road salt. With Snipp Response, we can better understand our customers and grow our business accordingly."
The current program leverages the EcoTraction product packaging to call attention to its mobile resources. The initiative places targeted messaging, product information, and other winter tips in a mobile friendly website that customers in-store can access via their mobile phones using text messaging and/or scanning a QR code.
The two companies plan on working together to extend this solution to allow Earth Innovations to capture customer information in order to build an integrated marketing database which the company can use for future targeted marketing programs, such as the ability to incorporate Snipp''s Infrastructure solution to provide targeted local weather alerts and proximity based coupon solutions. The company also plans on working with Snipp to create a loyalty offering.
Atul Sabharwal, CEO of Snipp noted, "It is very rewarding to work with Earth Innovations, which is a company aggressively exploring how mobile technology can enhance and transform traditional off-line marketing and underutilized channels such as product packaging. The ability to build an integrated database to capture customer information and then target market to them opens up numerous opportunities to improve the ROI for a brands marketing spend."
About Earth Innovations Inc.
Founded in 2005, Earth Innovation markets zeolite-based products as solutions to environmental issues. After appearing on the hit CBC television show Dragons'' Den, the flagship product, award-winning EcoTraction, is sold in North America, Europe, and Asia via retailers and commercial distributors.
About Snipp Interactive Inc.
Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets:
- Response: Mobile activations that make offline campaigns more interactive.
- Infrastructure: Tools to create scalable mobile destinations and experiences.
- Validation: Mobile workflows to validate purchases and other customer actions.
Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.
Disclaimer for Forward-Looking Information
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