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Sinemia, a MoviePass competitor, launches cardless ticketing

Megan Rose Dickey

Sinemia is further differentiating itself from its main competitor, MoviePass. The moviegoing startup is launching a new feature today that gets rid of the need for people to have a physical card in order to purchase movie tickets. This comes after a number of new Sinemia customers reported long wait times for their debit cards to arrive.

"The Cardless feature was in our product pipeline but we accelerated it due to strong demand and issues that it brought," Sinemia founder and CEO Rifat Oguz said in a statement to TechCrunch.

Following Sinemia's launch of new plans that cost as little as $4.99 a month a few weeks ago, interest and demand has skyrocketed, according to the company. That resulted in longer wait times for debit cards.

“We've seen incredible demand for our movie ticket subscription service, with many customers wanting to dive right in and buy movie tickets without waiting for a physical card to be shipped to them," Oguz said in a press release. "At Sinemia, we strive to provide the best moviegoing experience possible while driving the industry forward, and this is just one example of how we’re moving quickly to address our customers’ needs. Sinemia Cardless makes it easier than ever for people to get their movie tickets in advance.”

MoviePass, on the other hand, requires a physical card that you have to use in person at the theater. That means advanced ticketing is not an option with MoviePass. Sinemia's cardless feature will not just be available to new customers, but to everyone in the U.S., Canada, the UK and Australia. Meanwhile, MoviePass is on the struggle bus and might not have enough money to make it through the summer.