U.S. Markets closed

Sir Branson Wants You to 'Get Lucky' at 35,000 Feet

Darren Booth

If you've ever wanted to flirt with passengers across the aisle and send them a cocktail - without corralling the help of a flight attendant - Virgin America has the answer.

The carrier on Monday introduced a cheeky new seat-to-seat ordering system. Without the assistance of an attendant, you can discreetly order a drink, snack or meal delivered to a fellow passenger onboard your flight.

(Read more: Road Warrior Tested: Virgin America First Class )

And to promote the new feature, airline founder Sir Richard Branson posted a video on Virgin America's Facebook page explaining how to "get lucky at 35,000 feet."

How It Works

Your flirting begins on the airline's touch-screen personal entertainment system, located on the back of headrests. Call up the flight's digital seat map and send a cocktail, snack or meal to a fellow traveler onboard. After selecting items and paying with a credit card, a flight attendant delivers the goodies directly to the passenger's seat.

After the delivery, you can follow up and chat with your object of affection with Virgin America's existing seat-to-seat chat platform via its Red in-flight entertainment system. The chat platform allows travelers to send text messages to other fliers.

(Read more: Virgin America Extends Elite Offer to American, Southwest, United Fliers )

"I'm not a betting man, but I say your chance of deplaning with a plus-one are at least 50 percent," Branson said in the Get Lucky on Virgin America video posted on the airline's Facebook (FB) page.

So fliers... would you break the ice with a fellow traveler by sending them a drink?

For more information on the new seat-to-seat delivery service, click here .

More From CNBC