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SiriusXM Announces Exclusive Radio Broadcast Agreement With Rolling Loud, The World's Largest Hip-Hop Festival Brand

Collaboration includes limited-run channel and exclusive radio broadcasts of upcoming Rolling Loud events in Los Angeles, Miami, the Bay Area and New York City

New weekly show, hosted by Rolling Loud's co-founders, to launch in 2020 on SiriusXM's Hip Hop Nation

NEW YORK, Dec. 13, 2019 /PRNewswire/ -- SiriusXM announced today that it will be the exclusive radio broadcast platform for premier hip-hop festival, Rolling Loud, in Los Angeles, Miami, the Bay Area, and New York City.  Each broadcast can be heard on SiriusXM's Hip Hop Nation (ch. 44), which will be rebranded as Rolling Loud Radio starting on Friday, December 13.

SIRIUS XM logo. (PRNewsFoto/SIRIUS XM Radio)

The exclusive radio broadcast of this weekend's Rolling Loud Los Angeles will include backstage interviews and live performances from artists such as DaBaby, Future, Wale, Young Thug, YG, Megan Thee Stallion, Lil Baby, Lil Yachty, Lil Skies, Lil Tecca, Polo G, Smokepurpp, and more. Full festival line up can be viewed HERE.

SiriusXM's Hip Hop Nation (ch. 44) will become Rolling Loud Radio, beginning Friday, December 13 at 3 p.m. ET through Monday, December 16 at Midnight ET and will also be available via the SiriusXM app.

"My team and I have been working with Rolling Loud co-founders Tariq Cherif and Matt Zingler on many levels for a long time to help make this partnership happen," said SiriusXM Host, Sway Calloway.  "They've helped to enhance and put a spotlight on the live performance aspect of hip-hop music in a huge way with their festival, the biggest of its kind, and we are excited to work with them to bring what they've create to our SiriusXM subscribers."

"After our success, earlier this year, broadcasting Rolling Loud in Miami, we are thrilled to join forces on a larger scale and in multiple markets," said Steve Blatter, Senior Vice President and General Manager for Music Programming, SiriusXM. "Rolling Loud's co-founders, Tariq Cherif and Matt Zingler are proven pioneers on the hip-hop festival circuit and have created a unique festival culture for attendees. We look forward to providing our subscribers access to performances from the incredible artist line-ups and overall Rolling Loud experience."

"We're excited to partner with SiriusXM to bring the Rolling Loud auditory experience to homes, cars, and headphones worldwide," added Rolling Loud co-founder Tariq Cherif.

In 2020, SiriusXM's Hip Hop Nation (ch. 44) will also welcome Cherif and Zingler with their own weekly two-hour mix show, which will reflect the culture of Rolling Loud with songs, artist interviews and special commentary.

Rolling Loud, called by Billboard  "…the be-all of hip-hop festivals," has established itself as the largest hip-hop festival in the world after launching five years ago in Miami by Cherif and Zingler. Recently, The New York Times stated, "In the four and a half years—beginning small in Miami, and now promoting Coachella-sized events around the country—Rolling Loud has established itself as a playground for the young." Rolling Loud is one of the premier destinations for hip-hop and music fans in the United States and abroad. 

SiriusXM subscribers are able to listen to Rolling Loud Radio (ch. 44) on SiriusXM radios, and those with streaming access can listen online, on-the-go with the SiriusXM mobile app and at home on a wide variety of connected devices including smart TVs, devices with Amazon Alexa or the Google Assistant, Apple TV, PlayStation, Roku, Sonos speakers and more. Go to www.SiriusXM.com/streaming to learn more.

About Rolling Loud:

Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and an international event in Australia. In October, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand's most impressive lineups yet, and the company is currently preparing for Rolling Loud Los Angeles, occurring at Banc of California Stadium on December 14th-15th. Playing host to the genre's biggest artists including Chance The Rapper, Lil Uzi Vert, Future, A$AP Rocky, Young Thug, Lil Baby, Meek Mill, YG, Palyboi Carti, and many more, Rolling Loud is proud to be the biggest live brand in hip-hop.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest audio entertainment company, and the premier programmer and platform for subscription- and advertising-supported audio products. With the recent addition of Pandora, the largest streaming music provider in the U.S., SiriusXM reaches more than 100 million people with its audio products. For more about the new SiriusXM, please go to: SiriusXM.com.

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Source: SiriusXM

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SOURCE Sirius XM Holdings Inc.