Matt Murphy Promoted to Lead Channel Alliance Program
JERSEY CITY, N.J., Jan. 02, 2019 (GLOBE NEWSWIRE) -- SITO Mobile, Ltd. (SITO) the Consumer Behavior and Location Sciences™ company, has promoted Matt Murphy to SVP of Channel Partnerships from his previous role as V.P. Product Marketing. In this new role, Murphy will be responsible for all channel sales and reseller initiatives and will be tasked with growing and expanding the SITO Channel Alliance Partner program, which was first introduced in July of 2018.
“We are thrilled to have Matt running our Channel sales program,” said Tom Pallack, CEO at SITO Mobile. “Channel sales represent a key, but underleveraged opportunity for SITO and I have every confidence Matt will build and expand our channel business.”
As head of the SITO Channel Alliance Program, Murphy will create and lead an enhanced channel/reseller program, identifying additional partnership opportunities, and directly manage client relationships offering them strategic access into SITO Mobile’s growing slate of location-based data products.
“I am excited to take on this new responsibility to grow our channel business and to bring my extensive channel management and deep understanding of SITO’s data capabilities to this key role,” said Murphy, who will be based out of SITO Mobile’s Jersey City headquarters.
About Matt Murphy
Matt Murphy, who joined the SITO Mobile team in February 2018 as Vice President of Product Marketing has successfully led product, sales, and marketing teams across traditional and digital media, SaaS (video encoding), and telecom (enterprise hosting and bandwidth) industries over his 20+ year career. Previous to SITO, he spent 9.5 years at Gamut, Cox Media Group’s media services division, where he most recently served as V.P. of product and digital strategy and prior to that role, VP of Product and Channel Development.
About SITO Mobile, Ltd.
SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.
Brands and agencies rely on SITO as a strategic partner for real-time insights into the consumer journey enhancing marketers ability to make more informed business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.
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