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Sleep tech, medical chat and tailored nutrition: health tech seen at SXSW

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Medici health app

The SXSW festival wrapped up in Austin over the weekend, after big names such as Adidas, Panasonic and SoulCycle used the event to showcase new products and talk about the latest trends and innovations in the health and fitness industry. 

Here we round up our pick of the new health and fitness technology to look out for designed to make life easier and improve overall well-being.


Referred to by founder and SXSW speaker Clinton Phillips as the 'WhatsApp of Healthcare,' new app Medici allows you to text your doctor, vet and therapist directly for help and advice.

Hoping to save both patients' and doctors' time by taking away the need for sitting in waiting rooms or visiting emergency rooms, the app will not only enable users to text their health professional directly but also send photos and videos to illustrate any questions for a clearer and more accurate answer. Doctors will then respond when they have available time.

The team behind Medici has specially selected a variety of medical professionals, including nutritionists, dietitians, allergists, podiatrists and more, and you can even invite your own doctors to connect through the app with the first consultation free.

Personalized nutrition from Habit

To give you a truly personalized nutrition plan, those who sign up to Habit's meal delivery program will first start with a series of tests using an at-home kit, which will then be sent off to Habit for analysis.

Users will then receive their own unique recommendations for their ideal ratio of carbs, fats, and protein, as well as key nutrients such as vitamins and omega-3s, which will be used as the basis for their individual Habit meal delivery program.

Habit also works with a team of scientists to develop its programs, and provides users with extra help and support from a nutrition coach.

Panasonic Sleepwise

Panasonic debuted new product Sleepwise at this year's SXSW, a sleep tracker designed to not only monitor your own sleep but also your environment to help you optimize your sleep patterns.

The wearable part of Sleepwise can be worn on your night clothes or attached to your pillow where it will track your body temperature and movements during the night. Place the base station on your bedside table and Sleepwise will collect data in the room such as the room temperature, humidity, air quality and light as well as your breathing patterns.

Sleepwise will then use this data to change settings on other smart devices such as smartphones, such as deciding which time is best to set your alarm or changing the temperature of your bedroom for a more restful night's sleep.

A video is now available on YouTube with more information on Sleepwise.