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A Sliding Share Price Has Us Looking At Sun Cheong Creative Development Holdings Limited's (HKG:1781) P/E Ratio

Simply Wall St

To the annoyance of some shareholders, Sun Cheong Creative Development Holdings (HKG:1781) shares are down a considerable 59% in the last month. That drop has capped off a tough year for shareholders, with the share price down 34% in that time.

Assuming nothing else has changed, a lower share price makes a stock more attractive to potential buyers. While the market sentiment towards a stock is very changeable, in the long run, the share price will tend to move in the same direction as earnings per share. So, on certain occasions, long term focussed investors try to take advantage of pessimistic expectations to buy shares at a better price. Perhaps the simplest way to get a read on investors' expectations of a business is to look at its Price to Earnings Ratio (PE Ratio). A high P/E implies that investors have high expectations of what a company can achieve compared to a company with a low P/E ratio.

See our latest analysis for Sun Cheong Creative Development Holdings

How Does Sun Cheong Creative Development Holdings's P/E Ratio Compare To Its Peers?

Sun Cheong Creative Development Holdings's P/E of 8.69 indicates relatively low sentiment towards the stock. The image below shows that Sun Cheong Creative Development Holdings has a lower P/E than the average (12.8) P/E for companies in the packaging industry.

SEHK:1781 Price Estimation Relative to Market, October 23rd 2019

This suggests that market participants think Sun Cheong Creative Development Holdings will underperform other companies in its industry. Many investors like to buy stocks when the market is pessimistic about their prospects. You should delve deeper. I like to check if company insiders have been buying or selling.

How Growth Rates Impact P/E Ratios

Probably the most important factor in determining what P/E a company trades on is the earnings growth. Earnings growth means that in the future the 'E' will be higher. Therefore, even if you pay a high multiple of earnings now, that multiple will become lower in the future. Then, a lower P/E should attract more buyers, pushing the share price up.

Sun Cheong Creative Development Holdings's earnings per share were pretty steady over the last year.

Remember: P/E Ratios Don't Consider The Balance Sheet

One drawback of using a P/E ratio is that it considers market capitalization, but not the balance sheet. Thus, the metric does not reflect cash or debt held by the company. Hypothetically, a company could reduce its future P/E ratio by spending its cash (or taking on debt) to achieve higher earnings.

Such spending might be good or bad, overall, but the key point here is that you need to look at debt to understand the P/E ratio in context.

Is Debt Impacting Sun Cheong Creative Development Holdings's P/E?

Net debt totals 12% of Sun Cheong Creative Development Holdings's market cap. This could bring some additional risk, and reduce the number of investment options for management; worth remembering if you compare its P/E to businesses without debt.

The Bottom Line On Sun Cheong Creative Development Holdings's P/E Ratio

Sun Cheong Creative Development Holdings trades on a P/E ratio of 8.7, which is below the HK market average of 10.3. The company hasn't stretched its balance sheet, and earnings are improving. The P/E ratio implies the market is cautious about longer term prospects. What can be absolutely certain is that the market has become more pessimistic about Sun Cheong Creative Development Holdings over the last month, with the P/E ratio falling from 21.2 back then to 8.7 today. For those who prefer invest in growth, this stock apparently offers limited promise, but the deep value investors may find the pessimism around this stock enticing.

When the market is wrong about a stock, it gives savvy investors an opportunity. If it is underestimating a company, investors can make money by buying and holding the shares until the market corrects itself. Although we don't have analyst forecasts you could get a better understanding of its growth by checking out this more detailed historical graph of earnings, revenue and cash flow.

But note: Sun Cheong Creative Development Holdings may not be the best stock to buy. So take a peek at this free list of interesting companies with strong recent earnings growth (and a P/E ratio below 20).

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.