Smart Lunches Expands Healthy and Convenient Meal Service to Schools in Western Massachusetts

BOSTON, MA--(Marketwire - Mar 13, 2013) - Smart Lunches (, the online ordering and meal provider already serving thousands of nutritious hot and cold lunches each week in Greater Boston, announced today it is expanding service to schools in Western Massachusetts starting March 25, 2013. The company partners with schools, daycare centers and camps to offer children a variety of healthy, fun, kid-friendly meals while providing parents great convenience. In just its second year of operation, it has experienced fast growth, recently extending its network to over 100 partner schools, daycares and camps across the North to the South Shores, and is ready to add Pioneer Valley charter partners The Hartsbrook School and Academy Hill School.

"The demand we have seen from schools, parents and children in Boston proves that there are schools and parents who need a better lunch solution," said CEO Emily Green. "We're going to bring everything we've learned about menu planning for toddlers to adults with dietary needs such as gluten-free, nut-free and kosher along with our experience partnering with schools and caterers to Western Massachusetts," Green added.

The Hartsbrook School in Hadley, MA is one of Smart Lunches' first partner schools in Western Massachusetts and its third Waldorf school, joining Cape Ann Waldorf School in Beverly and Waldorf High School of Massachusetts Bay in Belmont. The creative arts and life skills are fundamentals of the Waldorf philosophy. "At Hartsbrook we have a farm-to-table program in the high school curriculum, and we want to ensure that children of all ages eat fresh, nutritious meals at lunchtime every day. When we heard all the great things about Smart Lunches from our colleagues at Cape Ann it was clear that we should partner with them," said Louise Spear, Principal.

Academy Hill School, located in Springfield, MA, is the other inaugural school for Smart Lunches in this region. "With over 100 students from kindergarten through 8th grade, coming from 21 communities in the Pioneer Valley and Connecticut, we were feeling the pains of not having a lunch solution for our busy families, Smart Lunches' expansion couldn't have come at a better time," said Liz Gibbons, Director of Finance. The two schools have been working with Smart Lunches' Regional Lunch Lady Pamela Wicinas, based in Northampton, to finalize details for each school's launch.

The company is currently talking to a number of other schools, daycare centers and summer camps with plans to serve year round in the area. For schools or parents interested in learning more about partnering with Smart Lunches, please email Pamela Wicinas at

About Smart Lunches: Smart Lunches' online ordering brings fun, nutritious high-quality meals to kids while providing great selection and convenience to parents. Smart Lunches is one of New England's fastest growing companies, serving thousands of students each day at schools, daycare centers and camps. Smart Lunches operates and Smart Snax vending machines. The company gives back by sharing a portion of its earnings with its partners and by contributing to other programs to support underprivileged children -- proving great businesses can do great things while having a higher purpose. Investors in Smart Lunches include Data Point Capital ( and Jonathan Kraft. If your child is not receiving Smart Lunches, please inquire at