NEW YORK, NY--(Marketwired - Nov 22, 2013) - SmartMetric, Inc. (
The lack of interoperability between doctors health records systems possess a serious problem in making effective use of electronic medical records. The interoperability issue has become such a huge problem that recently the United Kingdom decided to abandon its attempt to create a central health records database after spending 9 years and over 2 Billion British pounds.
The SmartMetric solution uses a distributed database approach putting a person's medical records on a portable device that can be easily shared and updated by all the doctors on the medical care team. The SmartMetric product called the MedicalKeyring, has in addition to the capacity to store patient records, it also can store medical images such as x-rays, mammograms, sonograms etc. The MedicalKeyring also has an inbuilt fingerprint scanner that is used to protect access to the patient's records. The person's fingerprint is stored inside the device requiring the patient to pass their finger over the biometric sensor in order to unlock access. It is also interoperable being able to work on any doctor's or hospital computer.
It is estimated by the CDC that there are over 130 million people in the United States with chronic illness.
SmartMetric in August of this year, ran an initial product release using radio advertising in New York. The company has negotiated a national advertising rate that will see its cost per advertising at an average of $2.00 per add. The company expects, based on its initial release, to achieve at least one sale per advertisement from direct radio sales. The company has also in the intervening time since August been able to reduce the cost of manufacture by more than 50%
Safe Harbor Statement -- Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors. SmartMetric and MedicalKeyring are trademarks under license to SmartMetric Inc.