U.S. Markets closed

Snapchat’s next AR trick is giant art installations

Saqib Shah
Snap is bringing a touch of art world glitz to Snapchat.

Snap is bringing a touch of art world glitz to Snapchat. Keen observers will have noticed a newly launched countdown on its art.snapchat.com URL. Well, the internet has already cracked its code. And no, you're not about to get a Snapchat drone (at least not yet). The domain is apparently tied to a new augmented reality art project featuring Jeff Koons and, possibly, more artists down the line. When logged into the app, users will be able to point their phones at a distinct spot to view Koons' signature giant balloon installations.

Snap is also opening up the feature to applicants (likely other artists), who will be able to sign up via the website. Software engineer, and Twitter user, Jonah Grant first unlocked the site's secrets by simply setting his computer's clock ahead a few hours. Since then, other users have shared screenshots and a video from the site. The clip below (which comes courtesy of Paul Stamatiou) lacks audio, but clearly features footage of Koons interspersed with people using the feature.