WASHINGTON, DISTRICT OF COLUMBIA--(Marketwired - Feb 14, 2014) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN) announced today that it launched a new augmented reality campaign for Baroue – Let's Play! in honor of Kuwait's National and Liberation Days.
Baroue is Kuwait's first one-of-a-kind 6,500 square meter one-stop-shop for parents and kids, offering a wide variety of products and services for children up to the age of 12, many of which are exclusive only to Baroue.
In this trailblazing campaign, children who purchase a T-shirt with the Kuwaiti flag (available exclusively at Baroue) can watch the T-shirt come alive through the magic of augmented reality. To do so, children need to wear the T-shirt and stand in front of a custom kiosk in the store or use Snipp's Khayal augmented reality application on their smartphone and scan their T-shirt.
Overlaid on their T-shirt they will see an image of a beating heart in the colors of the Kuwaiti flag and an image of the Kuwait City skyline culminating with fireworks. Moms and Dads will then have the option of following Baroue on Instagram (@baroue_kuwait) and are encouraged to take a photo of their kids and tagging it with "#hala_baroue".
"We are super excited to do this campaign with an innovative client like Baroue," said Aya Kabbara, Snipp's Managing Director for the Middle East. "Augmented reality continues to go from strength to strength and Snipp is leading the field in the Middle East. We continue to push the boundaries of what is possible and experiment with how customers respond to these new technologies."
"Children these days consider technology as part of their everyday environment and do not shy away from it," added Baroue's Marketing Manager, Ragheb Khourshid. "We thought the idea of making their T-shirts come to life was a fun and immersive way to celebrate Kuwait's National and Liberation Days. Snipp was able to conceptualize and execute on this fabulous campaign and worked seamlessly with us to turn the idea into reality."
About Snipp Interactive Inc.
Snipp Interactive Inc. (www.snipp.com) builds unique mobile promotion solutions for brands to engage and interact with their customers. Key solutions include:
- SnippCheck (www.snippcheck.com): Its innovative mobile receipt processing solution.
- SnippWin: A full-fledged contests and sweepstakes engine including sample programs and social media games.
- SnippLoyalty: A robust loyalty platform that is pre-integrated with various rewards provider partners.
Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Bethesda, MD, with international operations in Canada, Mexico and India.
About Baroue – Let's Play!
Baroue – Let's Play! – is Kuwait's first one of a kind 6,500 square meter one-stop-shop for parents and kids.
Baroue offers a wide variety of products and services ranging for children up to the age of 12, many exclusive only to Baroue.
We also know how to engage with toddlers and develop their sense of curiosity and that is why the centerpiece of Baroue flagship Avenues store is the "Sea Serpent" offering a safe and secure environment for children to explore, engage with those around them, learn and of course, have fun!
In addition to all that, Baroue stores have an arcade area, private party rooms and a recently opened Candy Station offering mouthwatering, tantalizing, not-available-in-Kuwait candies and sweets.
Baroue – Let's Play! stores are located at The Avenues – Phase 2, Liwan Mall in Egila and The Discovery Mall opposite the Ice Skating Rink.