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Snyder's-Lance Introduces New Snack Flavors

Zacks Equity Research

Innovation has always been one of the important strategies of consumer goods companies. Innovation helps these companies to cater to changing consumer preference and also strengthens their product portfolio.   

Snyder's-Lance, Inc. (LNCE) recently launched two new delicious flavors of Cape Cod Popcorn, namely Sea Salt and Kettle Corn. The company is also reintroducing White Cheddar flavor in response to popular demand. The Cape Cod White Cheddar Popcorn is fluffy and covered with creamy white cheddar cheese.

The Kettle Corn popcorn is prepared in custom kettles and contains only 40 calories per cup. As is evident from its name, the Sea Salt Popcorn is sprinkled with sea salt and contains only 35 calories per cup. In addition, both the varieties are gluten free.  

These low calorie popcorns offer an excellent snacking option. These are expected to appeal to the growing number of health-conscious customers who prefer packaged food for its convenience and also do not wish to compromise on health.  

Cape Cod is one of Snyder's-Lance’s 4 core brands, which include Snyder's of Hanover pretzels, Lance sandwich crackers, and Pretzel Crisps crackers. Organic revenues from core brands grew 6.8% during fourth quarter 2013, mostly driven by improved pricing. Hanover, Cape Cod and Snack Factory brands performed particularly well during the quarter.  

Snyder's-Lance is engaged in the manufacture, marketing and distribution of a variety of branded and private label snack foods and bakery products. Its products include sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks.

Snyder's-Lance carries a Zacks Rank #4 (Sell).

Some better-ranked stocks in the consumer goods sector include Diamond Foods, Inc. (DMND), J&J Snack Foods Corp. (JJSF) and Inventure Foods, Inc. (SNAK). All the three companies carry a Zacks Rank #2 (Buy).

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