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Snyder's Launches New Chips Flavor

Zacks Equity Research

Snyder's-Lance, Inc., (LNCE) recently launched the Farm Stand Ranch Waffle Cut chips, under its famous brand Cape Cod. The new product offers double slice waffle cut chips with a creamy buttermilk flavor.

Product innovation plays a huge role in the company’s success. The introduction of new flavors is expected to appeal to consumers who are always looking for new flavors.  

For consumers who are really concerned about the nutritional value of their packaged food products, all chips manufactured under the brand Cape Cod are kettle-cooked in 100% canola oil and are natural, gluten and preservative-free.  Cape Cod already offers two flavors of Waffle cut chips, Sea Salt and Seasoned Pepper. The latest waffle chips are thicker than the traditional kettle cooked chips.

Cape Cod potato chips is one of Snyder's-Lance 4 core brands, which includes Snyder's of Hanover pretzels, Lance sandwich crackers, and Pretzel Crisps cracker. Pretzel Chips was acquired in Oct 2012 as part of Snyder's-Lance’ acquisition of Princeton, N.J.-based company, Snack Factory from VMG Partners for $340 million in cash. Pretzel Crisps is the world’s first pretzel-shaped low calorie cracker.

Snyder's-Lance is engaged in the manufacture, marketing and distribution of a variety of branded and private label snack foods and bakery products. Its products include sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks.

Snyder's-Lance carries a Zacks Rank #2 (Buy).

Other food companies that have been doing well consistently are Flower Foods Inc. (FLO), Omega Protein Corp (OME) and B&G Foods Inc. (BGS) all carrying a Zacks Rank #1 (Strong Buy).

Read the Full Research Report on BGS

Read the Full Research Report on LNCE

Read the Full Research Report on FLO

Read the Full Research Report on OME

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